Comperemedia Integrates Equifax Credit Data to Transform Financial Marketing Intelligence

Comperemedia has significantly enhanced its competitive intelligence platform through the integration of Equifax risk score data, providing financial services marketers with unprecedented precision in analyzing competitor strategies and consumer targeting patterns. The partnership allows marketers to immediately access robust risk score data through the Comperemedia Direct platform, enabling them to benchmark competitors' acquisition activity, assess credit risk distribution, and identify portfolio growth opportunities with greater accuracy than previously possible.

Ben Dietz, Managing Director of Comperemedia, emphasized the strategic importance of this enhancement, stating that the partnership reflects their commitment to bringing richer, more actionable insights to clients. The integration allows financial institutions to better understand their competitive landscape and sharpen growth strategies by accessing integrated risk scores directly within their existing workflow. This capability transforms how marketers approach strategic planning, whether assessing Balance Build strategies or planning new campaigns.

The collaboration represents a significant advancement in financial services marketing intelligence, as risk scores serve as vital components for both marketing and competitive analysis. Melinda McBride, SVP of Partnerships and GM of Data-driven Marketing at Equifax, highlighted the partnership's role in helping financial institutions make smarter, fairer lending and marketing decisions. By integrating Equifax risk scores into the Comperemedia platform, clients can gain the intelligence needed to compete effectively while growing their portfolios responsibly.

This enhanced capability enables marketers to turn intelligence into actionable strategies, helping them make smarter, faster decisions that drive measurable results. The integration allows for better portfolio understanding, competitive benchmarking, and identification of untapped market segments for growth. Together, Comperemedia and Equifax are building a future where clients can connect insights across products and channels to gain a holistic, predictive view of the market landscape.

The strengthened offering underscores both organizations' shared commitment to advancing data-driven decision-making in financial services marketing. Clients can now access these enhanced capabilities immediately through the Comperemedia platform, marking a significant step forward in competitive intelligence tools available to financial marketers seeking to optimize their acquisition strategies and portfolio growth initiatives.