Concorde Promotes Sydney Hockaday to Managing Director of Marketing

November 7th, 2025 4:38 PM
By: Newsworthy Staff

Sydney Hockaday's promotion to managing director of marketing at Concorde signals the firm's strategic emphasis on integrated marketing across its financial divisions to support long-term growth and advisor-focused initiatives.

Concorde Promotes Sydney Hockaday to Managing Director of Marketing

Concorde has elevated Sydney Hockaday to managing director of marketing, positioning her to shape and implement the firm's integrated marketing strategy across its broker-dealer, RIA and insurance divisions. This expanded role includes senior leadership responsibilities for brand development, communications and strategic planning, ensuring that marketing and business development initiatives align with Concorde's long-term growth objectives and advisor-focused mission. Danielle Delongchamp, president and chief executive officer of Concorde, expressed confidence in Hockaday's leadership, noting her significant contributions since joining the firm earlier this year.

Hockaday originally joined Concorde in March 2025 as director of marketing, where she successfully executed a comprehensive rebranding of the firm, redefined communication procedures, and conceptualized and launched a new marketing partnership initiative. Her rapid advancement reflects the impact she has made in strengthening Concorde's brand presence and enhancing the firm's marketing infrastructure. Delongchamp emphasized that Hockaday has expanded the role beyond its original scope, taking on additional responsibilities that demonstrate her growing leadership within the organization.

Prior to her tenure at Concorde, Hockaday served as vice president of marketing at Capital Square, one of the nation's leading sponsors of tax-advantaged real estate investments. During her time there, she managed marketing for approximately 90 investment offerings comprising nearly 100 individual commercial real estate properties. Her oversight included successful marketing campaigns for approximately $7 billion in transaction volume, and she spearheaded Capital Square's corporate rebrand in 2019, demonstrating her expertise in large-scale financial marketing initiatives.

Hockaday's professional credentials extend beyond her corporate roles, as she currently serves as chair of the Marketing and Communications Committee for ADISA, the largest trade association for the alternative and direct investment industry. This position underscores her standing as a thought leader in financial services marketing and her commitment to industry-wide best practices. The promotion comes at a time when integrated marketing strategies are increasingly critical for financial firms seeking to differentiate themselves in a competitive marketplace while maintaining regulatory compliance across multiple divisions.

Concorde operates as a nationally recognized, full-service broker-dealer, SEC-registered investment advisor, and insurance firm committed to supporting financial professionals and their clients. The firm's integrated ecosystem of investment, advisory and insurance solutions provides tools and expertise designed to help clients reach their financial goals. Securities are offered through Concorde Investment Services, LLC (CIS), member FINRA/SIPC, while advisory services are offered through Concorde Asset Management, LLC (CAM), an SEC registered investment adviser, and insurance products through Concorde Insurance Agency, Inc. (CIA). Additional information about the firm's services can be found at https://concordeis.com.

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