Craveworthy Brands Partners with Gregorys Coffee to Expand Specialty Coffee Market

Craveworthy Brands, alongside its partners Branded Hospitality, Kitchen Fund, and Harborfield Management Co., LLC, has taken a significant step by investing in and becoming the managing partner of Gregorys Coffee, a New York City-based specialty coffee company. This partnership signifies a new chapter for Gregorys Coffee, aiming to leverage Craveworthy's operational expertise while maintaining the brand's unique identity and quality-first approach. Gregorys Founder Gregory Zamfotis will continue to lead the brand as President, ensuring the continuation of its founding principles.

The specialty coffee market in the U.S. is on a rapid growth trajectory, with projections estimating its value at $81.8 billion by 2030, according to Grand View Research. With 66 percent of U.S. adults consuming coffee daily, as reported by The Food Institute, the demand for high-quality, unique coffee experiences is undeniable. This partnership positions Gregorys Coffee to meet this demand head-on, with plans to franchise the brand starting in the fourth quarter of 2025. Craveworthy's comprehensive support system will play a pivotal role in this expansion, targeting qualified entrepreneurs nationwide.

Gregorys Coffee's commitment to quality is evident in its hands-on approach to sourcing and roasting coffee in New York City, a practice that will remain unchanged. The brand's dedication to craft, innovative beverage offerings, and a community-centric approach has earned it a loyal following. With over 50 locations across the U.S., Gregorys Coffee continues to serve communities that value quality and connection, a mission that will guide its future growth.

The partnership benefits from the expertise of Kitchen Fund and Harborfield Management, with Kitchen Fund known for its support of purpose-driven food brands and Harborfield bringing decades of consumer and growth private equity investing experience. Branded also plays a strategic advisory role, further strengthening the collaboration's foundation.

Leadership from both Craveworthy Brands and Gregorys Coffee has expressed enthusiasm for the partnership, highlighting the shared values and vision for the future. Gregg Majewski, CEO and founder of Craveworthy Brands, emphasized the importance of maintaining Gregorys' unique identity while scaling its operations. Gregory Zamfotis, Founder of Gregorys Coffee, reiterated the brand's commitment to quality and community as it embarks on this new chapter of growth.

This partnership between Craveworthy Brands and Gregorys Coffee represents a significant opportunity to redefine coffee culture, combining operational excellence with a unwavering commitment to quality and community. For more information, visit https://www.craveworthybrands.com and https://www.gregoryscoffee.com.