Create Source Media Launches Global Music Challenge to Combat Violence Through Art

Create Source Media, in partnership with international distribution affiliate FUGA, has unveiled a groundbreaking initiative aimed at combating violence through the power of music. The '2Way Love Ends Violence' International music challenge, launched on August 19, 2024, coincides with the release of a new anthem featuring Nigerian artist Ejay Jemi and South African-Australian rapper Mkada.

The challenge invites artists from around the world to submit videos of themselves performing 8-bar segments that express how love can counteract violence. This initiative seeks to harness the universal language of music to promote peace and understanding on a global scale.

Curtis Johnson, Executive Creator of Create Source Media, emphasized the project's significance: 'Our goal with this challenge is to inspire a global conversation through music about the importance of mutual respect and understanding as a path to ending violence. We believe that by giving artists a platform to share their voices, we can create a ripple effect that brings about real change.'

The anthem '2Way Love Ends Violence,' released on all digital platforms, features a compelling chorus by Ejay Jemi: 'Stop the violence, give back to people, we mean no evil, love is 2Way.' Mkada's verses delve into the impact of violence on youth, highlighting the message that love is 'a two-way street.' The song is available on Spotify and other major streaming platforms.

Participants in the music challenge are encouraged to submit videos in any language, with subtitles, focusing on positive and impactful messages. Selected entries will be showcased on Create Source Media's Instagram and website, with chosen artists featured on a remix titled '2Way Love Ends Violence: The People Have Spoken.' These artists will also gain exposure through Create Source Media's blog.

The challenge offers more than just visibility for participating artists. Those selected will receive a $50 donation to a charity of their choice, a merchandise package valued at $100, and the opportunity to be featured on the remix with a $100 advance. This multi-faceted approach aims to incentivize participation while furthering the cause of non-violence.

To participate, artists must record an 8-bar video performance, ensure lyrics are free of profanity and hate speech, include subtitles, and submit via Instagram by tagging @CreateSourceMedia and @Ejay_Jemi with specific hashtags. Followers are encouraged to engage with Create Source Media and Ejay Jemi on various social media platforms to stay updated on the challenge's progress.

This initiative represents a significant step in using art as a medium for social change. By combining the reach of social media, the universal appeal of music, and the pressing need to address violence, Create Source Media is attempting to create a movement that transcends cultural and linguistic barriers.

The '2Way Love Ends Violence' challenge not only provides a platform for artists to express themselves but also contributes to a larger dialogue about the role of art in societal change. As the project unfolds, it has the potential to inspire similar initiatives, creating a ripple effect in the entertainment industry and beyond.

For more information about the challenge and to stay updated on its progress, interested parties can visit Create Source Media's website. As this initiative gains momentum, it may serve as a model for future projects that aim to leverage the power of creative expression for social good.