D1 Sports Training Founder Shares Vision for Purpose-Driven Fitness

Will Bartholomew, founder of D1 Sports Training, has transformed his passion for sports into a multi-million-dollar franchise that emphasizes athletic-based fitness for individuals of all ages. Starting from a single location in Nashville, TN, in 2001, D1 now boasts over 150 training locations nationwide, recognized by Men’s Health as a TOP 30 Gym. Bartholomew's vision was born out of a personal need for elite-level training facilities outside of professional sports environments, leading to the creation of D1 Sports Training, which offers programs built around five core pillars: dynamic warm-up, performance, strength training, core & conditioning, and cool-down.

The franchise model of D1 is adapting to the evolving needs of today’s franchisees by focusing on data-led innovation, simplified operations, and high-touch onboarding support. With investments in digital infrastructure and coach education, D1 aims to become the digital home for athletes, offering tools and resources beyond physical workouts. The demand for purpose-driven fitness concepts like D1 is on the rise, as consumers seek deeper connections between their fitness routines and personal identity, mirroring the YMCA’s mind-body-spirit approach.

Success in the franchise system and as an owner, according to Bartholomew, hinges on accountability, staffing and development, and building strong relationships. These principles have guided D1’s expansion and its commitment to creating a community where individuals can unlock their athletic potential. The story of D1 Sports Training underscores the importance of combining physical training with a sense of purpose and community, catering to the modern consumer’s desire for holistic fitness solutions.