DanceOne Partners with Custom Ink to Enhance Dance Studio Merchandise Offerings

DanceOne, renowned for its leadership in educational and competitive dance events, has announced a strategic licensing partnership with Custom Ink, a pioneer in custom apparel and promotional products. This collaboration is set to revolutionize the way dance studios affiliated with DanceOne's Loyalty program access and utilize branded merchandise, offering them exclusive online stores and creative support tailored to their unique needs.

Ryan Massimo, Chief Revenue Officer of Custom Ink, emphasized the synergy between the two entities, stating, Custom Ink is proud to align with DanceOne to deliver superior branded merchandise that resonates with the dance community's vibrant culture. This partnership not only underscores Custom Ink's commitment to quality and customization but also DanceOne's dedication to elevating the dance experience for studios and dancers alike.

Dan Galpern, CEO of DanceOne, highlighted the partnership's role in enriching the DanceOne community's value proposition. By integrating Custom Ink's merchandise solutions into the DanceOne Loyalty program, the initiative is poised to reward studio partners with innovative branding tools that celebrate their identity and achievements.

The collaboration, facilitated by Innovative Partnerships Group, marks a significant milestone in blending dance's creative expression with personalized merchandise. Zoë Stanley of Innovative Partnerships Group remarked on the partnership's potential to empower dancers to showcase their individuality through custom designs.

Beyond merchandise, Custom Ink's sponsorship of DanceOne's premier events, including The Dance Awards and Dance Teacher Summit, further cements the partnership's impact on the dance industry. The rebranding of the 2025 A.C.E. Awards to the Custom Ink A.C.E. Awards exemplifies the depth of this collaboration, promising to bring unparalleled visibility and opportunities to the dance community.