Datavault AI Partners with Fifth Avenue Retailer to Deploy Immersive Holographic and Spatial Audio Technology

Datavault AI Inc. (NASDAQ: DVLT) has announced a collaboration with Riflessi, a premium Fifth Avenue retail destination in New York City, to deploy the company's DVHOLO(TM) holographic display platform and ADIO(R) spatial audio technology beginning in February 2026. The partnership aims to enable luxury fashion and lifestyle brands to sponsor immersive holographic and spatial audio experiences within high-value physical retail environments. This initiative supports brand storytelling, pre-sale initiatives, and measurable consumer engagement while generating new revenue opportunities through Datavault AI's data experience, valuation, and monetization framework.

The deployment represents a practical application of Datavault AI's comprehensive technology suite, which leverages Web 3.0 and high-performance computing to provide solutions for experiential data perception, valuation, and secure monetization. The company's Acoustic Science Division features patented technologies including WiSA(R), ADIO(R), and Sumerian(R), which provide foundational spatial and multichannel wireless HD sound transmission technologies. These technologies cover audio timing, synchronization, and multi-channel interference cancellation, creating the technical backbone for the immersive retail experiences planned for Riflessi.

Through this collaboration, Datavault AI demonstrates how its cloud-based platform can serve multiple industries, including retail, by offering AI and Machine Learning automation, third-party integration, detailed analytics, marketing automation, and advertising monitoring. The company's Information Data Exchange(R) (IDE) enables Digital Twins and licensing of name, image, and likeness (NIL) by securely attaching physical real-world objects to immutable metadata objects, fostering responsible AI with integrity. This technological infrastructure allows for the creation of customizable experiences that can be tailored to specific brand requirements while maintaining data security and integrity.

The strategic importance of this announcement lies in its demonstration of how immersive technologies can be integrated into traditional retail environments to create new revenue streams and engagement opportunities. By combining holographic displays with spatial audio in a high-end retail setting, Datavault AI and Riflessi are creating a model that other luxury retailers may follow. The collaboration showcases how physical retail spaces can evolve to incorporate digital experiences that enhance rather than replace traditional shopping, potentially revitalizing brick-and-mortar locations through technological innovation.

This partnership also highlights the growing convergence between physical retail, digital experiences, and data monetization frameworks. As consumers increasingly expect personalized and engaging shopping experiences, technologies like those offered by Datavault AI provide retailers with tools to meet these expectations while creating measurable business outcomes. The February 2026 deployment timeline allows both companies to refine their technologies and implementation strategies, suggesting a carefully planned approach to introducing these innovations to the luxury retail market. The collaboration between a technology company and a physical retailer represents a significant step toward bridging the gap between digital innovation and traditional retail environments.