Datavault AI Partners With Riflessi to Bring Holographic Retail Experiences to Luxury Market

Datavault AI has announced a collaboration with Riflessi, a premium Fifth Avenue retail destination in New York City, to deploy the company's DVHOLO holographic display platform and ADIO spatial audio technology beginning in February 2026. This partnership enables luxury fashion and lifestyle brands to sponsor immersive holographic and spatial audio experiences within high-value physical retail environments. The initiative supports brand storytelling, pre-sale initiatives, and measurable consumer engagement while generating new revenue opportunities through Datavault AI's data experience, valuation, and monetization framework.

The deployment at Riflessi represents a strategic move into the luxury retail sector, where immersive technologies can enhance customer experiences while providing brands with valuable data insights. Datavault AI's technology suite offers AI and Machine Learning automation, third-party integration, detailed analytics and data, marketing automation and advertising monitoring capabilities. The company's cloud-based platform provides comprehensive solutions serving multiple industries, including HPC software licensing for sports & entertainment, events & venues, biotech, education, fintech, real estate, healthcare, energy and more.

This collaboration leverages Datavault AI's Acoustic Science Division, which features WiSA, ADIO and Sumerian patented technologies and industry-first foundational spatial and multichannel wireless HD sound transmission technologies. The Data Science Division leverages the power of Web 3.0 and high-performance computing to provide solutions for experiential data perception, valuation and secure monetization. The Information Data Exchange enables Digital Twins, licensing of name, image, and likeness by securely attaching physical real-world objects to immutable metadata objects, fostering responsible AI with integrity.

The retail media technology deployment at Riflessi creates a new paradigm for luxury brand engagement, where physical retail spaces become interactive media environments. Brands can now measure consumer engagement with unprecedented precision while creating memorable experiences that bridge digital and physical retail. This approach addresses the growing demand for experiential retail while providing quantifiable metrics for marketing investments. The technology's completely customizable nature allows for tailored implementations that align with specific brand identities and campaign objectives.

Forward-looking statements in the announcement acknowledge potential risks and uncertainties, as detailed in the company's SEC filings available at http://IBN.fm/Disclaimer. The collaboration represents a significant step in Datavault AI's expansion into retail applications of its immersive technology platform, potentially setting a new standard for how luxury brands engage consumers in physical retail environments through data-enhanced experiential marketing.