Decile Launches Luma AI, First Conversational AI Analyst for Ecommerce

Decile, an advanced analytics platform, announced the launch of Luma, a conversational AI analyst that allows ecommerce brands to understand performance, uncover opportunities, and act faster than ever. Luma behaves like an analyst by combining ecommerce expertise with a trusted data foundation to interpret results, identify causes, and recommend next steps. Instead of static charts and generic metrics, Luma delivers the 'why' behind performance shifts, connecting data points into a clear narrative that drives faster, smarter decisions.

Key benefits of Luma include ecommerce specialization, fast and current insights, actionable intelligence, and trust through transparency. Built on Decile's proprietary ecommerce data model, it is purpose-built for how brands sell, market, and retain customers. It generates and conducts brand-specific, multi-step analyses of real-time data in seconds, prompted by plain language inquiries, a task that would normally take human teams days or weeks to complete. Luma explains why something happened and what to do next, creating data-driven stories that guide smarter decisions. It replaces scattered dashboards and static reports with direct, conversational analysis requiring no manual reporting or data stitching. Every result includes visible reasoning and data context, building confidence in every answer.

"Brands have a plethora of data and platform tools to navigate, but the data is still very disconnected and it's hard to get clear and actionable answers when you need them," said Cary Lawrence, CEO of Decile. "We built our AI Analyst 'Luma' on a strong data foundation that draws on years of ecommerce expertise to power its models. Luma cuts through the noise and allows teams across the organization to access insights using plain language - just as they would ask an in-house analyst, only faster." Early users have reported immediate value. "We just weren't doing the analysis because we didn't have time to pull reports and insights," said a fashion and apparel brand who has used the agent in a private preview of the release. "We don't have a dedicated data analyst so it's been really helpful for marketing channel owners to be able to do this and do it quickly."

As AI extends deeper into ecommerce, marketers are increasingly challenged not only by the volume of data available but by the growing number of disparate tools and integrations they're expected to manage. Across reporting platforms, analytics dashboards, apps, and advertising channels, performance insights are often fragmented and don't allow flexibility for unique brand definitions. Luma, built directly into the Decile platform, solves this by consolidating data into one place. It sits at the intersection of a CDP, an analytics engine, and a built-in AI analyst, creating a unified environment where teams can move from data to decisions in one step. Luma brings clarity and direction to even the most complex multi-step questions, empowering ecommerce operators to make informed, efficient, and confident decisions at scale. Learn more about how Luma AI works at decile.com/features/luma-ai/.