DETEC Recognized at SXSW for Cross-Border Technology Leadership

March 19th, 2026 10:30 AM
By: Newsworthy Staff

DETEC received the Trilateral Innovation Excellence Award at SXSW for its role in fostering collaboration between Mexico, the United States, and Canada, highlighting the growing importance of international partnerships in technology development.

DETEC Recognized at SXSW for Cross-Border Technology Leadership

DETEC, an engineering and technology firm based in Monterrey, Mexico, was honored with the prestigious Trilateral Innovation Excellence Award at the Born Global Summit & Awards during SXSW in Austin, Texas. The award recognizes DETEC as a Born Global innovator facilitating cross-border collaboration between Mexico, the United States, and Canada, reflecting its increasing influence as a tri-national organization with operations in Monterrey, Austin, and Toronto. This acknowledgment underscores DETEC's role as an example of international cooperation in telecommunications, engineering, and technology development.

Pedro Noriega, CEO of DETEC, stated that the award validates the company's decade-long efforts to transcend borders and promote international collaboration, emphasizing its potential on a global scale. Humberto Hernández Haddad, Consul General of Mexico in Austin, praised DETEC as a quintessential example of successful trilateral cooperation, noting its vital role in strengthening economic relations between nations. He highlighted that companies like DETEC are opening new ground for collaboration by facilitating the exchange of knowledge, capital, and talent to shape innovation in sectors such as telecommunications and biomedical services. For more details on DETEC's initiatives, visit detec-digital.com.

The tri-national structure of DETEC includes partnerships with US-based Tech Ranch, a technology business incubator in Austin, Texas, and Canadian collaborators in Toronto, reflecting a shared focus on future innovation and cutting-edge technology development. One of DETEC's major initiatives involves developing telecommunications solutions utilizing Qualcomm technology, with the company nearing a milestone: the planned manufacture of a 5G cellular phone module within the United States. This move positions DETEC not only as a technological leader but also as a representative of Latin American innovation on the global stage, encouraging other emerging founders to think globally and be borderless.

Noriega emphasized that Mexico has a clear path forward as a leader in innovation and economic development, aiming to inspire others to take similar steps. The Born Global Summit & Awards at SXSW brings together influential entrepreneurs, investors, and policymakers to discuss the future of international business and innovation, making DETEC's achievement a significant milestone. This recognition highlights the company's contributions to cross-border collaboration in a highly interconnected world, demonstrating how trilateral partnerships can drive technological advancement and economic growth across North America.

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