Dreamstarters Publishing Sold as Founder Shifts Focus to Marketing Automation and Authority Building

The sale of Dreamstarters Publishing by founder Mike Fallat represents a strategic pivot toward advanced marketing systems, automation, and authority-based business growth. While terms of the sale and the acquiring party remain confidential due to a non-disclosure agreement, the transaction includes a revenue-share arrangement for an undisclosed period. During its operation, Dreamstarters Publishing successfully published more than 438 Amazon bestselling books, establishing a reputation for building repeatable publishing systems designed to help business owners leverage books as growth tools.

Following the sale, Fallat is directing his efforts toward teaching entrepreneurs how to build scalable marketing systems and position themselves as industry leaders. He is now partnering with an online training company through Market Leader Publishing, where the focus is on helping business owners publish books that establish authority and integrate directly into automated marketing funnels. Market Leader Publishing has been named the preferred publishing partner of Fallat's marketing agency, Lead Marketing Company, creating a unified ecosystem where books, automation, and customer acquisition work together.

Fallat's primary focus moving forward will be scaling Lead Marketing CRM, his agency specializing in GoHighLevel-based marketing mastery, including full funnel builds, CRM automation, AI-driven follow-up, and done-for-you services. The agency is supported by a dedicated team of virtual assistants known as GHL Marketing Pros, providing hands-on implementation for businesses using HighLevel software. Commenting on the transition, Fallat noted that AI has completely changed what's possible in both publishing and marketing, stating that creating a book is faster than ever, but the real leverage comes from what happens after it's published.

With GoHighLevel and the systems built by his team, entrepreneurs can now turn a book into a lead engine and a fully automated growth platform. The sale of Dreamstarters Publishing represents a strategic evolution toward marketing mastery, automation, and authority-driven business growth. Lead Marketing CRM is a full-service marketing agency specializing in building automated, scalable marketing systems for service-based businesses and entrepreneurs. Built on the GoHighLevel platform, the agency designs and manages complete ecosystems including funnels, CRM setup, email and SMS automation, AI-driven follow-up, calendar booking, and pipeline management.

In addition to system builds, Lead Marketing CRM offers done-for-you services through its dedicated virtual assistant team, GHL Marketing Pros, providing ongoing execution, optimization, and support for businesses using HighLevel software. The company's mission is to help businesses save time, generate consistent leads, and scale efficiently through smart automation and proven marketing systems. This transition highlights the growing importance of integrated marketing approaches where content creation, particularly book publishing, serves as a foundational element within comprehensive automated marketing ecosystems rather than standing as a separate business function.