Earn Alliance Appoints Former Tapjoy CEO Jeff Drobick as New COO

Earn Alliance, the largest web3 game aggregator and discovery platform, has announced the appointment of Jeff Drobick as its new Chief Operating Officer (COO). Drobick, formerly the President and CEO of Tapjoy, brings extensive experience in gaming engagement services to the company as it continues to expand its blockchain-based gaming ecosystem.

The appointment comes at a crucial time for Earn Alliance, following the recent launch of their Ally Pass and the introduction of the Magic Muffins lore to their platform. The company is preparing for a token generation event (TGE) scheduled for October 10th, marking another significant milestone in its development.

Drobick's background at Tapjoy, a pioneer in the mobile gaming ecosystem, aligns closely with Earn Alliance's mission. Tapjoy was instrumental in establishing reward-based engagement incentives that became standard in free-to-play gaming, a model that Earn Alliance is now evolving with blockchain technology.

Joseph "Coop" Cooper, CEO of Earn Alliance, expressed enthusiasm about Drobick joining the team, stating, "Jeff's successful track record at Tapjoy and his deep understanding of gaming engagement make him the perfect fit for Earn Alliance as we continue our growth." Cooper highlighted how Earn Alliance has expanded on Tapjoy's approach to user acquisition by incorporating blockchain technology, creating a transparent and secure reward ecosystem.

In his new role, Drobick will leverage his experience and network within the traditional gaming community to scale Earn Alliance's business. His expertise will be particularly valuable as the platform continues to see rapid growth, with an average of 50,000 new users joining monthly and a total of over 650,000 registered users.

Drobick commented on his new position, saying, "Effective user acquisition and monetization continue to be top priorities for all game developers, from indie to the largest publishers. By embracing blockchain technology and open virtual economies, Earn Alliance is bringing solutions to market that allow the industry to progress forward."

Earn Alliance's model offers a cost-effective alternative to traditional user acquisition methods in the gaming industry. While developers typically spend billions on user acquisition with high drop-off rates, Earn Alliance's reward-based ecosystem encourages sustained engagement. The recent launch of the Ally Pass has already shown promising results, with a 23% increase in platform users and a 226% increase in new user sign-ups.

The company's growth extends beyond user numbers, with social media impressions reaching one million and followers on X (formerly Twitter) exceeding 200,000. These metrics underscore the platform's increasing influence in the gaming community.

As the gaming industry continues to evolve, Earn Alliance's integration of blockchain technology and traditional gaming elements positions it at the forefront of the web3 gaming revolution. The addition of Jeff Drobick to the leadership team is expected to accelerate this transformation, bringing valuable insights from his experience in mobile gaming to the blockchain space.

For more information about Earn Alliance and its services, interested parties can visit the company's website or follow their updates on Twitter. The Earn Alliance app is available for download on both the Google Play Store and the Apple Store.