Edun Appoints Experienced Cannabis Professional as New VP of Sales to Drive Growth Strategy

Edun, developer of curated premium live rosin cannabis products, has appointed John "Trey" Brock as its new vice president of sales, bringing over a decade of Colorado cannabis industry experience to drive revenue growth and manage the expanding sales team. Brock will oversee all sales operations and strategy while reporting directly to CEO Jimmy Brinkerhoff and supervising newly appointed Sales Executive Graham Proctor, marking a significant step in the company's expansion plans within the competitive cannabis market.

The appointment matters because Brock's extensive background at established cannabis companies including Native Roots Cannabis Co., DabLogic, and Verde Natural provides Edun with proven sales leadership during a period of industry consolidation and increased consumer demand for premium products. His experience in research and development, marketing, and production combined with Proctor's brand growth expertise positions Edun to capitalize on the growing market for solventless cannabis products while maintaining their commitment to regenerative farming practices.

Edun's focus on regenerative natural farming practices represents a significant shift in an industry increasingly dominated by mass production methods that prioritize yield over quality. The company's adherence to beyond-organic cultivation processes disrupts established market norms by emphasizing cannabis horticulture that preserves strain uniqueness while utilizing cutting-edge technology. This approach has become increasingly important as consumers seek transparency and quality in cannabis products, making experienced sales leadership crucial for communicating these values to the market.

CEO Jimmy Brinderhoff emphasized the strategic importance of these appointments, noting that both Brock and Proctor bring genuine cannabis enthusiasm and deep plant appreciation to the team. The expansion of Edun's sales leadership comes at a critical time when the cannabis industry faces increasing regulatory scrutiny and consumer demand for ethically produced, high-quality products. Brock's appointment signals Edun's commitment to professionalizing their sales approach while maintaining their core values of clean cultivation and product excellence.

The implications of this leadership expansion extend beyond immediate sales growth, potentially influencing industry standards for sustainable cannabis production and sales practices. As more information becomes available about Edun's products and practices, consumers can visit Edun.co for details about their solventless live rosin product line, which includes cold cure badder, sauce, vape carts, live rosin infused pre-rolls, and gummies made with either live rosin or RSO.