Element Fleet Management Unveils Modular Trade Show Exhibit for Brand Refresh

Element Fleet Management collaborated with Adler Display to develop a custom-designed 20×20 exhibit system that can seamlessly transform into 10×20 and 10×10 booth configurations for various trade show requirements. The project emerged from Element Fleet's need to showcase its refreshed brand identity across multiple event formats while maintaining visual consistency and functional excellence. The modular design approach allows the company to present a cohesive brand experience regardless of booth size, addressing the challenge of maintaining brand visibility across different event footprints.

The exhibit features several innovative components designed for both impact and functionality. A 12-foot diameter overhead hanging sign with two-sided graphics ensures visibility from all angles, while a 12-foot tall modular storage closet combines secure storage with backlit branding elements. Two double-sided backlit light boxes serve dual purposes, equipped with mounts for presentation monitors to highlight services and solutions. The technology integration extends to visitor engagement areas, including a custom branded Genius Bar featuring four wireless charging pads and a 36-inch bistro-height wireless charging table with adjustable LED perimeter halo lighting.

The design incorporates practical elements that enhance both aesthetics and functionality. A curved reception counter features recessed LED perimeter lighting, internal shelving, and locking doors, balancing style with practical storage needs. Faux wood flooring adds warmth and sophistication to the overall environment, creating an inviting space for client interactions. Adler Display provided comprehensive project support beyond the design and fabrication phase, including exhibit property storage and maintenance through their online inventory system available at https://adlerdisplay.com/inventory, along with complete logistics and vendor coordination services.

This turnkey approach ensures seamless event execution, allowing Element Fleet's team to concentrate on engaging prospects and clients rather than managing booth logistics. The modular system's adaptability means the company can now maintain consistent brand presence across various trade show environments without compromising on visual impact or visitor experience. The combination of bold graphics, interactive technology, and thoughtful design elements positions Element Fleet to stand out in competitive event settings while effectively communicating its refreshed brand identity to target audiences.