ENEOS Showcases Innovative Products and Custom Vehicles at SEMA 2024

ENEOS, Japan's leading oil company and a major supplier of lubricants to Asian vehicle manufacturers, is set to make a strong impression at the 2024 SEMA Show in Las Vegas. The company's booth #24133 in Central Hall will feature an array of high-performance vehicles and introduce a new line of EV/Hybrid fluids, demonstrating ENEOS's dedication to both traditional and emerging automotive technologies.

At the heart of ENEOS's display are four meticulously crafted custom vehicles that showcase the company's involvement in the performance aftermarket and high-performance motorsports. The booth will feature a widebody 1971 Datsun 240Z and a 1972 Toyota Celica, both boasting significant engine upgrades and extensive modifications. Additionally, two winners from ENEOS's annual Show Car Contest will be displayed in the outdoor area: a 1960 Renault Dauphine with a mid-engine VW VR6 conversion and an 1100hp Mk4 Toyota Supra.

These vehicles serve as rolling testaments to ENEOS's lubricant capabilities, with each build utilizing the company's premium oils and fluids. The Datsun 240Z, inspired by the anime series 'Wangan Midnight,' features a turbocharged L30 engine, while the Toyota Celica, owned by Formula DRIFT team manager Stephan Papadakis, boasts a fully rebuilt 2.2-liter 18R-G engine producing 170hp.

Beyond the custom builds, ENEOS is using SEMA 2024 as a platform to launch its new EV/Hybrid fluid line. This product range includes e-Axle Fluid, specifically developed for electrified vehicle e-axles, and a new 50/50 Antifreeze/Coolant designed for EV, Hybrid, and Plug-in-Hybrid vehicles. These introductions underscore ENEOS's role as a global R&D partner and technology innovator in the automotive lubricant market.

The company's presence at SEMA also highlights its deep connections within the motorsports community. A special autograph session featuring Team ENEOS Formula DRIFT drivers, including three-time champion Fredric Aasbo and 2011 champion Dai Yoshihara, will take place at the booth on Wednesday, November 6.

ENEOS's participation in SEMA 2024 is significant for several reasons. First, it demonstrates the company's ability to bridge traditional automotive performance with emerging electric and hybrid technologies. This adaptability is crucial in an industry undergoing rapid transformation. Second, the showcase of custom vehicles built by enthusiasts and professionals alike illustrates ENEOS's strong position in the aftermarket and high-performance sectors.

For the automotive industry, ENEOS's new EV/Hybrid fluid line represents an important development. As electric and hybrid vehicles gain market share, the demand for specialized lubricants and coolants will increase. ENEOS's early entry into this market with products specifically designed for these applications positions the company as a leader in this growing segment.

For consumers and automotive enthusiasts, ENEOS's SEMA presence offers a glimpse into the future of vehicle performance and maintenance. The custom builds demonstrate that even as the industry shifts towards electrification, there remains a strong interest in modifying and enhancing vehicles across various platforms, from classic cars to modern supercars.

As the automotive world continues to evolve, ENEOS's showcase at SEMA 2024 serves as a microcosm of the industry's current state – a blend of traditional performance, cutting-edge technology, and a forward-looking approach to vehicle lubrication and maintenance. This comprehensive display underscores ENEOS's commitment to remaining at the forefront of automotive lubrication technology, catering to both the enthusiasts of today and the electric vehicle owners of tomorrow.