Epic Padel and Adidas Padel Forge Strategic Sponsorship to Boost Padel in the U.S.

The strategic sponsorship between Epic Padel and Adidas Padel represents a significant leap forward in the expansion of padel across the United States. This multi-year agreement, announced by Epic Padel, a leading U.S.-based owner, operator, and investor in the sport, in collaboration with All Racquet Sports, the official licensee of Adidas Padel in North America, is set to revolutionize the padel experience for players nationwide. The partnership is a testament to Epic Padel's commitment to fostering the sport's growth through high-quality facilities, equipment, and strategic brand partnerships.

Hala Sarkis, Co-Founder and CEO of Epic Padel, emphasized the importance of aligning with Adidas, a brand synonymous with innovation and excellence in sports. This collaboration is expected to enhance the player experience significantly, supporting Epic Padel's ambitious goal of operating 100 courts by the end of 2026. The flagship location in Charlotte, NC, slated to open in September, will be among the first to potentially feature Adidas-branded courts, showcasing the synergy between the two entities.

Bryan Ogle, CCO of All Racquet Sports, highlighted the unique position of padel as more than just a sport but a lifestyle choice for many. The partnership with Epic Padel as their premier gear provider, including the exclusive use of the ADIDAS Speed RX ball, underscores a shared vision for quality and innovation. This initiative is poised to set new standards in the sport, offering players superior products and experiences.

The global padel community has witnessed exponential growth, with over 30 million players and new courts being constructed every 2.5 hours. The U.S. is rapidly catching up, with a 22% increase in padel court construction in 2024 alone. Epic Padel is at the forefront of this movement, not only through club development but also by investing in the sport's ecosystem. Their support for high-profile events like the Hexagon Cup and partnerships with apparel brands like Adidas are pivotal in enhancing the sport's appeal and accessibility.

This partnership between Epic Padel and Adidas Padel is a clear indicator of the sport's bright future in the U.S., driven by a shared commitment to inclusivity, innovation, and sustainability. For more information on the growth of padel and Epic Padel's initiatives, visit https://www.citybiz.co.