Evolution of Distribution Model Transforms U.S. Market Entry for International Health Brands

Mitch Gould, founder and CEO of Nutritional Products International, has developed a comprehensive distribution model that transforms how international health and wellness brands enter and succeed in the United States market. The Evolution of Distribution framework serves as a turnkey, single-platform solution that handles importation, distribution, compliance, and marketing functions through one integrated system. This approach addresses the significant barriers international companies face when attempting to penetrate the competitive U.S. retail landscape.

For more than three decades, Gould has refined this methodology to meet evolving global commerce demands. The current model eliminates the costly fragmentation that typically occurs when brands must coordinate separate logistics, regulatory, and promotional functions across multiple vendors. International brands face enormous challenges breaking into the U.S. market, according to Gould, who explained that their system bridges every gap from importation to retail placement so clients can remain focused on product innovation while NPI handles execution.

The comprehensive ecosystem includes support from sister company InHealth Media, which provides marketing expertise across social, digital, and television channels. This integrated approach has helped numerous brands secure placement on major retail platforms including Amazon and Walmart.com while optimizing consumer visibility and engagement. The framework offers manufacturers an efficient and cost-effective pathway to accelerate retail growth without the substantial overhead of building internal U.S. infrastructure.

Gould emphasized that the system allows manufacturers to concentrate on their core competency of creating quality products while NPI and IHM manage the complex distribution and marketing components. The result is faster market access, measurable return on investment, and sustainable brand traction in one of the world's most competitive industries. Additional information about the distribution services can be found at https://www.nutricompany.com.