Fashion Hong Kong Paris Promotion Concludes, Strengthening Global Reach for Local Brands

The Hong Kong Trade Development Council (HKTDC) concluded its Fashion Hong Kong promotion in Paris on June 28, the final day of Paris Men's Fashion Week Spring/Summer 2027. The campaign, held in partnership with Hong Kong Air Cargo Terminals Limited (Hactl) as strategic partner, featured a professional showroom at Rue de la Paix and a networking reception, drawing buyers, media, and industry professionals from around the world. The initiative aimed to showcase Hong Kong design talent, facilitate business matching, and reinforce Hong Kong's role as an East-meets-West centre for cultural exchange.

The showroom presented Spring/Summer 2027 collections from Hong Kong designer brands, including apparel and fashion accessories. Designer labels MARCCH and Matter Matters unveiled pieces created in collaboration with Paris-based artist Yaz Bukey, highlighting creative exchange between Hong Kong and French designers. The networking reception on June 27 attracted over 200 fashion professionals, while a "Hong Kong Fashion Night dinner" further strengthened connections with the global fashion community.

This promotion marked the first cross-sector collaboration between the HKTDC and Hactl. Hactl, recognized for its leadership in sustainability and innovation, provided expertise in air cargo logistics and sustainability, complementing the HKTDC's global network to empower Hong Kong brands internationally. The partnership demonstrates how Hong Kong integrates creativity, commerce, and professional services to support local brands in expanding their international footprint while addressing global sustainability trends.

Mr Chris Lo, Regional Director for Europe, Central Asia & Israel at HKTDC, stated: "This collaboration reflects Hong Kong's unique strengths in combining creativity with connectivity. By partnering with Hactl, we are not only showcasing our designers' talent but also demonstrating how Hong Kong's logistics excellence and sustainability leadership can support the global fashion industry." Mr Frosti Lau, Chief Executive of Hactl, added: "Fashion is global, fast-moving, and increasingly driven by sustainability. Our collaboration highlights how air cargo supports the fashion industry, celebrates Hong Kong designers' innovation, and promotes sustainability in both fashion and air cargo."

Launched in 2015, Fashion Hong Kong promotes Hong Kong designers at major fashion events in cities including New York, London, Paris, Copenhagen, Tokyo, Seoul, and Shanghai. For more details, visit the Fashion Hong Kong website or follow Fashion Hong Kong Instagram. Media enquiries can be directed to the HKTDC's Communications and Public Affairs Department via phone at (852) 2584 4525.