FG Brands Rebrands LA Bikini as Bare&Sol, Expanding Beauty and Wellness Franchise

FG Brands, a self-care and wellness platform, has announced a national rebrand of its flagship franchise LA Bikini, which will now operate under the name Bare&Sol. Effective June 1, all locations have transitioned to the new brand, featuring a refreshed identity, expanded service offerings, and an enhanced digital presence. This move reflects years of growth and positive consumer feedback, positioning Bare&Sol as a leading franchise opportunity in the beauty and wellness sector.

The rebrand introduces a unique combination of expert hair removal using sugaring and airbrush spray tanning services under one roof, creating two distinct revenue streams for franchisees. Sugaring employs an all-natural sugar paste free of harsh chemicals, while airbrush spray tanning is UV-free and customized by trained estheticians. Together, these services cater to ingredient-conscious consumers seeking a holistic skin-wellness experience, particularly among Millennials and Gen Z demographics.

Jan Zalud, CEO of FG Brands, stated: “When we acquired LA Bikini, we identified an opportunity to deliver a better consumer experience than traditional waxing salons. With more than one million Brazilian sugaring wax services performed to date, we’ve perfected sugaring hair removal and combined it with professional airbrush tanning, creating the only membership-driven franchise model focusing exclusively on these services.” The new studios feature a reimagined design with clean lines, warm textures, and a calming aesthetic, replacing the traditional clinical feel associated with hair removal.

Bare&Sol is positioned as a full-service skin-wellness destination, challenging the status quo of traditional waxing salons. The brand’s membership model and focus on high-demand beauty routines aim to drive strong unit-level economics for franchise owners. For more information about memberships or to book guest appointments, visit Bare&Sol's website.

FG Brands, the parent company, also operates Facial Collective and offers a co-located business model for franchisees. Details on becoming a franchisee are available at FG Brands' website.