Finding Ferdinand Launches Clean Beauty Line at Credo Beauty, Marking Decade of Innovation

Clean beauty brand Finding Ferdinand is set to make its retail debut at Credo Beauty, marking a significant milestone in the company's 10-year journey of innovative cosmetic development. Founded by sisters Nhu and My Le, the brand will introduce its full product line across 14 Credo Beauty stores nationwide and online, showcasing a commitment to sustainable, vegan beauty products.

The launch features a comprehensive product range including Delicious Balms, Delicate Gloss, and Tender Blush, each designed to enhance natural beauty with clean, high-performance formulations. The brand's signature Black Lip Balm, which previously sold out 10 times, exemplifies Finding Ferdinand's approach to creating versatile, user-friendly cosmetics that celebrate individual style.

Central to Finding Ferdinand's mission is a deeply personal narrative of empowerment and resilience. Inspired by their mother, a two-time cancer survivor, the Le sisters have developed a brand that prioritizes skin health, sustainability, and emotional connection. Their products are 100% vegan, cruelty-free, and developed with a focus on recyclable and sustainable packaging.

The strategic partnership with Credo Beauty represents a significant validation of Finding Ferdinand's clean beauty philosophy. Credo Beauty, known for its comprehensive clean beauty standards, provides an ideal platform for the brand to reach a broader audience passionate about ethical and performance-driven cosmetics.

A notable addition to the launch is a limited-edition Raspberry shade of their iconic lip balm, featuring a dark red buildable hue with cool undertones and a sensory raspberry scent. This product exemplifies the brand's innovative approach to creating cosmetics that are both functional and experiential.

As the beauty industry continues to prioritize clean, sustainable, and inclusive products, Finding Ferdinand's retail expansion represents more than a commercial milestone. It reflects a growing consumer demand for beauty brands that offer transparency, performance, and a meaningful connection to personal wellness and environmental responsibility.