First Orion and Glia Partner to Secure Branded Calls with Identity-First Authentication

First Orion, a provider of branded communication solutions, today announced a technology partnership with Glia, the platform for intelligent banking interactions, to deliver an identity-first approach to securing outbound customer communications. The integration combines First Orion's Call Authentication and spoof protection capabilities with Glia's Banking AI platform to help financial institutions protect brand identity, reduce fraud, and improve customer engagement across voice and digital channels.

Unlike standalone authentication tools, the integration embeds identity verification directly into live customer interactions, helping reduce friction while strengthening trust at the point of engagement. Financial institutions can now ensure that outbound calls display verified branding and are protected from spoofing, which is a common tactic used by fraudsters. This partnership addresses the growing need for secure communications in the banking sector, where customers are increasingly targeted by phone scams.

Glia's platform, trusted by over 700 financial institutions, uses a ChannelLess architecture that unifies voice, digital, and AI into a single foundation. With over 1,000 pre-built banking goals and seamless human-to-AI handoffs, Glia helps institutions reduce operational costs and abandonment rates while accelerating growth in loans and deposits. The integration with First Orion adds a layer of identity verification to these interactions, ensuring that customers can trust the calls they receive from their bank.

First Orion offers a comprehensive suite of branded communications solutions, including branded calling and messaging, advanced analytics to optimize call programs, and real-time fraud detection. The company is integrated into the largest U.S. mobile carriers and partners with Fortune 500 companies. By combining these capabilities with Glia's AI workforce, the partnership aims to provide a more secure and efficient customer experience.

For more information about First Orion, visit firstorion.com. For more about Glia, visit glia.com.