First Orion Partners with Boost Mobile to Implement INFORM® Branded Calling for Enhanced Customer Trust

First Orion, a leading provider of branded communications solutions, announced a new agreement with Boost Mobile to deliver INFORM® Branded Calling. This carrier agreement enables subscribers to see a business’s display name on incoming calls, with customization of up to 32 characters to help build trust, increase answer rates, and enhance brand awareness. The implementation addresses growing consumer concerns about spam and fraudulent calls by providing clear identification of legitimate business callers.

Under this agreement, Boost Mobile subscribers will receive incoming calls that display a business's name through their existing business relationship. This allows customers to recognize who is calling and make more informed decisions about answering. The technology aims to reduce the number of missed important calls from businesses while simultaneously decreasing the success rate of spoofed or scam calls that lack proper identification. For businesses, the branded calling feature represents an opportunity to improve customer engagement metrics and protect their brand reputation from being associated with malicious callers.

The importance of this development extends beyond simple caller identification. In an era where First Orion reports increasing consumer skepticism toward unknown numbers, branded calling solutions provide a mechanism for restoring trust in voice communications. Businesses using the service can expect higher answer rates, which translates to more efficient customer service operations and improved return on communication investments. For mobile carriers like Boost Mobile, offering branded calling represents a value-added service that differentiates their offerings in a competitive market.

First Orion's comprehensive suite of branded communications solutions includes not only branded calling but also advanced analytics, real-time fraud detection, and other innovative solutions that enable enterprises to provide trust and transparency at scale. The company's integration with major U.S. mobile carriers positions this technology for widespread adoption. As branded calling becomes more prevalent, it may establish new standards for business-to-consumer communication, potentially reducing regulatory pressure on carriers to solve the robocall problem through more aggressive means.

The agreement between First Orion and Boost Mobile represents a significant step in addressing the telecommunications industry's ongoing challenges with call authentication and consumer trust. By making business identification a standard feature for mobile subscribers, this partnership could influence how other carriers approach the problem of unwanted calls. The technology's ability to customize display names up to 32 characters allows businesses to communicate not just their identity but potentially their purpose for calling, further enhancing the value of legitimate business communications in an increasingly skeptical calling environment.