First Orion Partners with Vodafone to Launch Branded Calling in the United Kingdom

First Orion, a leading provider of branded communications solutions, today announced a partnership with Vodafone to bring network-based INFORM Branded Calling capabilities to enterprise customers across the United Kingdom. This collaboration helps businesses clearly identify themselves and improve answer rates by leveraging Vodafone’s network infrastructure.

The launch comes at a critical time for the UK market, where scam calls are a daily concern, and consumers are increasingly reluctant to answer unknown or unverified numbers, making it harder for legitimate businesses to reach customers. According to First Orion, branded calling addresses this challenge by presenting a verified, recognizable identity on the recipient’s phone screen, thereby increasing trust and answer rates.

The UK launch utilizes Vodafone’s CAMARA-based network APIs to verify and brand calls, enabling enterprises to present verified, recognizable identities at scale across Vodafone’s network. This technology ensures that calls from legitimate businesses are clearly labeled with their company name and logo, reducing the likelihood of being ignored or reported as spam.

First Orion is a market leader in branded communication solutions, offering a comprehensive suite of services to improve customer engagement, enhance security and transparency, and provide actionable insights. In addition to branded calling and messaging, First Orion empowers businesses with advanced analytics to optimize call programs, real-time fraud detection to protect their customers, and other innovative solutions that enable enterprises to provide trust and transparency at scale.

The partnership with Vodafone marks a significant step in expanding First Orion’s reach beyond the United States, where it is already integrated into the largest mobile carriers. By bringing branded calling to the UK, First Orion aims to help enterprises build stronger customer relationships and combat the growing problem of phone fraud.

For more information about First Orion and its solutions, visit firstorion.com.