Forme Science Becomes First E-Commerce Brand to Hedge Risk on Kalshi with World Cup Promotion

Forme Science, the smart posture and recovery wearables brand worn by Olympians, professional athletes, and celebrities, announced on Tuesday the launch of a promotional campaign that uses a federally regulated prediction market to hedge its financial risk. From now through June 30, customers who purchase on forme.science and enter the code TEAMUSA at checkout will receive a full refund on their purchase if the United States men's national team reaches the 2026 FIFA World Cup Final.

The campaign is a partnership with PlayAbly, a promotions platform that leverages Kalshi, a Commodity Futures Trading Commission-regulated prediction market exchange, to enable the guaranteed payout. According to the announcement, Forme Science is the first e-commerce brand to use prediction markets to hedge risk on a promotional offer. “This is exactly the kind of business application Kalshi is built for,” said Nicolas Hull, director of business development at Kalshi, in a press release. “We're making it easier for businesses to derisk bold ideas.”

Forme Science co-founder Seiji Liu explained that the campaign is designed to share the excitement of the World Cup with customers. “Team USA has given the whole country something to cheer for, and we wanted to celebrate that the way Forme celebrates everything — by helping people perform at their best,” Liu said. “Giving fans the chance to receive free Forme smart posture products if Team USA reaches the Final is our way of standing alongside them on the biggest stage.”

PlayAbly founder and CEO Angelo Ferro described the initiative as a new way to engage consumers. “We created PlayAbly to add play to the shopping experience by harnessing excitement around cultural moments for brands,” Ferro said. “What's better than winning? Shopping and winning!” He noted that PlayAbly designed the campaign end-to-end, allowing Forme Science to offer the guarantee with confidence.

The promotion represents a milestone for both e-commerce and prediction markets, demonstrating how regulated prediction markets can serve as practical risk-management infrastructure for businesses. Traditionally, offering a full refund contingent on a sporting outcome would expose a brand to unlimited financial exposure. By hedging through Kalshi, Forme Science can cap its risk while still creating a compelling offer for consumers.

Forme Science, known for its patented intelligent posture wearables, serves consumers, elite athletes, and healthcare professionals. The company is the Official Posture & Recovery Partner of the MLB Players Association. With this campaign, Forme Science and PlayAbly are introducing a new model for commerce that combines consumer engagement, financial innovation, and intelligent risk management.

Details of the promotion are available at forme.science/pages/team-usa. The offer is valid for purchases through June 30, 2026, and is subject to official rules. No purchase is necessary to enter or win. The promotion is void where prohibited and has not been endorsed by FIFA or the U.S. Soccer Federation.