Fully Promoted Reports Strong 2025 Growth Amid Industry Challenges

Fully Promoted, a global branded apparel and promotional products franchise, closed its 25th year with notable achievements across multiple metrics. The company reported year-over-year growth in global systemwide sales, attributing this success to higher-value orders and expanding enterprise relationships in key verticals. This performance stands out as many distributors faced challenges from macroeconomic pressures, shifting purchasing cycles, and tariff-related cost fluctuations.

In 2025, the franchise system signed 57 new franchise agreements and launched 34 new locations worldwide, including 20 in the United States, 12 in Australia, one in Canada, and one in Mexico. The brand also expanded its international reach by welcoming three new master franchise partners: Deepika Suresh Kumar in India, Prakash Inani in Ireland, and Aldaric Ndeffo in Cameroon, extending operations across Asia, Europe, and Africa.

Several franchise owners achieved significant sales milestones during the year. Fully Promoted Cleveland East and Fully Promoted Cleveland West in Ohio, along with Fully Promoted Grand Rapids, Michigan, surpassed $1 million in annual sales for the first time. Meanwhile, Fully Promoted of Southern New Hampshire (Bedford) and Fully Promoted Albuquerque, New Mexico exceeded $2 million in annual sales.

Andrew Titus, President of Fully Promoted, noted that businesses are increasingly viewing branded merchandise as a strategic tool rather than just promotional giveaways. He explained that the conversation has shifted from transactions to impact and outcomes, with companies focusing on selecting the right products for specific audiences to influence engagement, retention, or loyalty. This strategic shift, particularly among younger decision-makers who now hold more purchasing authority, has created what Titus described as a tremendous runway for continued growth.

The company observed that younger professionals are influencing both preferences and buying behavior, fueling demand for premium, longer-lasting products in areas such as onboarding, recognition programs, and corporate gifting. To support this evolving market and continued network growth, Fully Promoted strengthened its leadership team by adding Nick Machemehl as Business Advisor and Heidy Llorens as Marketing & Technology Coordinator. The company also elevated Tyler Sherwood to Director of Marketing & Technology, building on his work to streamline digital efficiencies and refine processes that optimize customer loyalty and franchisee profitability.

Ray Titus, Chairman and CEO of United Franchise Group, emphasized that the foundation of Fully Promoted has always centered around supporting franchisees in a growing and evolving category. He stated that the 2025 results reinforce that the franchise system is positioned for the next phase of expansion, meeting rising demand for more thoughtful branded merchandise through a modern, consultative approach that resonates with today's buyers. The brand's ability to grow during a challenging period reflects both its franchise model and strategic focus on value creation over commoditized transactions.

Fully Promoted is part of the United Franchise Group family of affiliated brands and consultants, providing franchise owners with access to a global network and more than three decades of franchising experience. For more information about the company, visit https://www.fullypromoted.com, and for franchising opportunities, visit https://www.fullypromotedfranchise.com.