GBK Brand Bar Hosts Grammy Stars at Exclusive Luxury Lounge with High-End Gifts and Charity Partnership

The brightest stars in music gathered to celebrate the 2026 Grammy Awards at GBK Brand Bar's exclusive, invite-only Annual Pre-Grammy Luxury Lounge, held at the newly renovated W Hotel in Hollywood the day before the Awards ceremony. This year's Grammy nominees, honorees, past winners, along with additional musicians and celebrities, came together to celebrate Grammy weekend while discovering some of this year's hottest gifts, finds from CES and luxury trips. This year's lounge hosted multiple Grammy winners including Carla Patullo, Durand Bernarr, and Darius Dixson, along with numerous other nominees and past winners such as Angelique Kidjo, Jimmie Allen, and Susan Carole.

Nominees and guests who attended this year's GBK Grammy Luxury Lounge were treated to some of the hottest gifts of the season, including GE Lighting, a Savant Company's LED+ Speaker & Color Bulb designed for indoor or outdoor use and delivering rich Bluetooth audio, preset color modes, and plug-and-play simplicity alongside the GE Cync Dynamic Effects Smart Bulb featuring vivid motion effects, tunable whites, and multicolor light shows. Guests also received offerings from Paul Peters Collective, bestselling author and Purpose-Driven Coach, who gifted his books along with public speaking services such as keynotes and workshops. PartyKeys by PopuMusic provided smart musical instruments that help complete beginners play real music fast without lessons or sheet music using light guidance and simple coordination. SPOOGE offered the skincare-first, mineral-based, dermatologist-developed SPF designed for all-day wear, featuring Dew Me, Cheeky, and Ghosted, curated exclusively for GBK's Grammy event.

Some of the other amazing items received at the lounge included gift certificates for the W Hotel Hollywood, Ike's Love and Sandwiches, Hansen's Cakes, and a villa stay at luxurious Sailrock South Caicos. TemPolor Generative AI Guitar presented their Melo-D which is the world's first generative-AI smart guitar, combining real guitar playability with AI generation, rhythm-game interaction, and multi-instrument sampling. Wine was presented by award-winning Lorenzi Estate wines and there were Krack'd Chocolate snacks that were there to pair perfectly. To give a healthy option, protein drinks were available by TUK TUK GO Juicy Protein. Guests also brought home this yummy protein to get their year off to a healthy start. Guests were also excited to receive the latest electronics such as wireless over-ear headphones with active noise cancellation and hi-res audio by Edifier and professionally designed massagers by ibreo.

As part of his ongoing commitment to giving back, GBK Brand Bar CEO Gavin Keilly partnered this year with Critical Breakdown, an artist-centered collective dedicated to helping emerging artists build sustainable creative careers rooted in community, wellness, and long-term impact. Through the various charities supported at GBK Brand Bar Lounges over the years, Gavin has helped raise and secure over $10 million for more than 50 charities since 2002. The event represents a significant convergence of celebrity influence, luxury branding, and philanthropic efforts within the entertainment industry, demonstrating how high-profile gatherings can serve multiple purposes beyond mere celebration. The lounge's ability to attract top-tier talent while showcasing innovative products and supporting charitable causes highlights its importance as a platform that bridges entertainment, technology, and social impact.