Georgia's Own Credit Union Makes Historic Investment in UGA Women's Sports with First-Ever On-Field Logo

Georgia's Own Credit Union has significantly expanded its partnership with University of Georgia Athletics, marking a historic milestone by becoming the first corporate partner to place an on-field logo at any UGA facility. The credit union's logo will be painted on the softball field at Jack Turner Softball Stadium, representing a major investment in women's athletics at the collegiate level. This expansion comes at a time when women's sports are experiencing unprecedented national interest and visibility.

Dave Preter, president and CEO of Georgia's Own Credit Union, emphasized the strategic importance of this investment, noting the rising prominence of women's athletics nationwide. The new agreement also designates Georgia's Own as the presenting sponsor of the 2026 UGA softball team, which drew a record 56,921 fans to Jack Turner Softball Stadium in 2025 and nearly reached the Women's College World Series. Head Coach Tony Baldwin described the partnership as "tremendous for our program" and noted that the investment through a program-wide NIL deal provides life-changing opportunities for student-athletes while validating their hard work and commitment.

The partnership expansion represents more than just financial support—it signals a shifting landscape in collegiate athletics where women's programs are receiving increased corporate recognition and investment. J. Reid Parker Director of Athletics Josh Brooks characterized this as a "significant moment for Georgia Athletics," noting that having the first on-field logos at UGA placed in support of women's sports sends a powerful message about the value, visibility, and growth of female student-athletes and programs. The credit union will maintain its presence at football and men's basketball games while increasing visibility at gymnastics meets and women's basketball games through additional digital signage at Stegeman Coliseum.

This expanded partnership, building on over a decade of collaboration between Georgia's Own Credit Union and UGA Athletics, demonstrates how corporate sponsors are recognizing the commercial viability and fan engagement potential of women's collegiate sports. The historic nature of this agreement—being the first on-field corporate logo at any UGA facility—sets a precedent for future corporate investments in women's athletics and reflects the growing economic power and audience appeal of women's sports programs at the collegiate level.