Ginger Minj Named Brand Ambassador for Pride Holdings Group

February 13th, 2026 1:00 PM
By: Newsworthy Staff

Pride Holdings Group has appointed drag performer Ginger Minj as brand ambassador to enhance its LGBTQ+ entertainment portfolio and community engagement.

Ginger Minj Named Brand Ambassador for Pride Holdings Group

Pride Holdings Group (OTC: PHSE), a publicly traded LGBTQ+-focused holding company with operations in hospitality, nightlife, and entertainment, announced that internationally acclaimed drag performer, recording artist, and television personality Ginger Minj has joined the company as its latest Brand Ambassador. Known worldwide for her standout appearances on RuPaul’s Drag Race and RuPaul’s Drag Race All Stars, Ginger Minj brings massive fan engagement, cross-platform entertainment appeal, and a proven ability to drive audience connection. As Ambassador, Ginger Minj will collaborate with Pride Holdings Group on brand amplification, live entertainment initiatives, community engagement, and select investor-facing activations.

Mike Barrett, CEO of Pride Holdings Group, emphasized the strategic importance of this partnership, stating that Ginger Minj’s reach, credibility, and loyal global fan base directly support the company’s strategy of scaling culturally relevant LGBTQ+ entertainment assets while building long-term shareholder value. This move strengthens the company’s visibility, engagement, and growth potential. Pride Holdings Group continues to differentiate itself as a community-aligned, publicly traded company leveraging entertainment and hospitality to drive both cultural impact and economic opportunity. Strategic ambassador partnerships play a key role in expanding brand awareness, increasing foot traffic across operating assets, and attracting new audiences, investors, and strategic partners.

Ginger Minj expressed enthusiasm about the appointment, highlighting the alignment with LGBTQ+ culture and the company’s commitment to growth, ownership, and creating real opportunities for the community. She noted that entertainment has power, and so does investing in the future. This appointment reflects Pride Holdings Group’s ongoing focus on pairing iconic LGBTQ+ talent with a scalable business platform designed to deliver both social impact and financial performance. The company expects these ambassador relationships to enhance marketing efficiency, elevate brand equity, and support expansion across entertainment-driven properties and experiences. For more information, visit https://www.prideholdingsgroup.com.

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