Global Cannabis Leaders Converge in Southernmost City for Unprecedented Cultural Event

The global cannabis community will unite for a significant cultural and media event titled Cannabis in the End of the World, taking place in Ushuaia, Argentina from October 20-22, 2025. Organized by En Volá, one of the world's leading cannabis media platforms, this gathering represents a milestone in international cannabis collaboration by bringing together influential voices, brands, and activists from Latin America, North America, and Europe. The event's location in the southernmost city on Earth underscores the truly global nature of the modern cannabis movement and its expanding cultural footprint.

The event features an impressive lineup of industry pioneers including Kyle Kushman of Homegrown Cannabis, Zara Snapp from Instituto RIA, Jürgen Bickel representing Storz & Bickel, and Bob Hoban as an international cannabis advisor. Political representation includes Chilean Congresswoman Ana María Gazmuri, while media perspectives come from Javier Hasse, Editor in Chief of both High Times and El Planteo. Additional participants include Sergio Martínez of Blimburn Seeds and Luna Stower from CHAMPS, with dozens more leaders representing Argentina, Uruguay, Chile, Mexico, Spain, Germany, Italy, Brazil, and Puerto Rico.

This gathering builds momentum from Expo Cannabis Argentina in Buenos Aires, which runs from October 17-19 as Latin America's premier cannabis event. The journey from Buenos Aires to Ushuaia symbolizes the cannabis movement's expanding geographical and cultural reach. In Patagonia, participants will explore the region's natural beauty while hosting discussions and recording a live soundtrack experience that combines culture, nature, and cannabis advocacy in an unprecedented global collaboration.

The event's significance extends beyond the physical gathering through its documentation as part of Very Happy, En Volá's acclaimed YouTube documentary series available at https://www.youtube.com/user/envolamedia. This series celebrates the stories, culture, and community of cannabis worldwide, ensuring the Ushuaia event's impact will reach global audiences long after the conclusion of the live activities. With supporting partners including Storz & Bickel, global leaders in vaporization technology, and Blimburn Seeds, pioneers in cannabis genetics and community building, the event demonstrates how established industry players are driving international collaboration.

The combined social media following of over 4.4 million across participating organizations in Chile, USA, Germany, Argentina, Mexico, Spain, Uruguay, and Italy ensures real-time global engagement with cannabis communities worldwide. As Simón Espinosa of En Volá noted, this project touches several global communities simultaneously by bringing together leaders and creators to celebrate shared passion for cannabis while advancing the movement's progress. The event's location at what many consider the edge of the civilized world serves as a powerful metaphor for the cannabis community's boundary-pushing spirit and global interconnectedness.