Go Fund Yourself Episode 2 Highlights Innovations in Fitness and Beverage Industries

The latest episode of Cheddar TV's Go Fund Yourself, which aired on August 14, 2025, featured two groundbreaking startups, KorTime and Smart Cups, each presenting innovative solutions poised to disrupt their respective industries. KorTime, founded by Kory Segnit, introduces a patented resistance-band system designed for the work-from-anywhere era, enabling a full-body workout without leaving the workspace. This innovation taps into the booming $20 billion fitness equipment market by addressing the growing demand for accessible wellness solutions. The KorTime Pro Kit, compact and priced under $100, has already garnered positive reviews for its convenience and ease of use. More details about KorTime can be found here.

On the other hand, Smart Cups, founded by Chris Kanik, presents a revolutionary approach to the beverage industry with its patented printed-beverage technology. This innovation allows an empty cup to transform into a ready-to-drink product simply by adding water, significantly reducing shipping volume and costs by up to 50% and aligning with sustainability goals. Smart Cups' technology has the potential to disrupt the $400 billion global beverage market, offering applications across coffee, energy drinks, sticktails, and nutritional supplements. For further information on Smart Cups, visit here.

The episode not only highlighted these innovative solutions but also provided the founders with the opportunity to pitch to a panel of seasoned entrepreneurs and investors, including Rory Cutaia, Jayson Waller, and David Meltzer. This platform offers more than just funding opportunities; it provides mentorship, credibility, and access to a national audience of potential investors and partners. Go Fund Yourself stands out by integrating real-time audience engagement with actionable funding opportunities, making it a valuable platform for early-stage and growth-stage companies looking to scale. The full episode featuring KorTime and Smart Cups can be watched on-demand, offering insights into how these startups are set to transform their industries.