goGLOW Brings Luxury Spray-Tanning Experience to Sherman Oaks

Los Angeles residents seeking a healthy, radiant glow for the holiday season now have access to goGLOW's luxury spray-tanning experience with the opening of the brand's first California location in Sherman Oaks. The timing aligns perfectly with upcoming Thanksgiving gatherings, Christmas parties, and end-of-year celebrations as locals increasingly choose goGLOW's personalized approach over traditional tanning beds and self-tanners.

Inside the sleek, modern studio, trained Glow Artists create custom airbrush tans using clean, skin-hydrating formulas specifically blended to match each client's skin tone. The result is a natural, bronzed finish that avoids the streaks, odor, and orange undertones commonly associated with traditional spray tans. The brand's commitment to skin health is reflected in its vegan, paraben-free formulas infused with antioxidants and botanicals, founded on the principle that tanning should enhance rather than damage skin.

The Grand Opening Celebration scheduled for Friday, December 5, from 12 p.m. to 3 p.m. will feature live demonstrations, giveaways, and an exclusive preview of the new Glow Bar concept that blends luxury skincare and beauty into a single experience. Founder Melanie Richards and President Tori Johnston will attend the event, where guests can learn about holiday gift card options and seasonal membership offerings. Richards emphasized the significance of the California expansion, stating that Los Angeles deserves a glow that's as healthy as it is beautiful and noting that the city sets the tone for beauty trends nationwide.

The Sherman Oaks opening represents the first of several planned California studios in the Los Angeles area, adding to the brand's growing national presence and loyal following. More information about the Sherman Oaks location is available at https://www.goglow.co/sherman-oaks. The studio's arrival contributes to the expanding movement of wellness-driven, eco-conscious beauty spaces in Los Angeles, offering an elevated beauty ritual for those seeking to maintain their glow throughout the holidays and beyond.