goGLOW Launches Whipped MOUSSE™ and SET IT™ Finishing Powder to Extend Professional Tanning Results

goGLOW, the fast-growing sunless tanning and skincare brand, has announced the launch of two new proprietary products: the goGLOW Whipped MOUSSE™ and SET IT™ Finishing Powder. These products are crafted to extend, enhance, and elevate the results of a professionally applied goGLOW service, underscoring the brand's commitment to science-driven formulas and clean application methods under the direction of Founder & CEO Melanie Richards, a pioneer in sunless tanning innovation.

The Whipped MOUSSE™ is a luxurious, airy formula engineered to complement the signature in-studio goGLOW tan. It delivers a smooth, even application that nourishes the skin while adding depth, warmth, and longevity to a professional glow. Designed for clients who want to extend their results between appointments or amplify their color before travel or events, the Whipped MOUSSE™ combines skin-forward actives for hydration and barrier support with even-tone technology for streak-free development. Richards stated that this product was created to solve a real client need, providing a professional-grade option to keep tans looking natural between visits. More information on the brand's approach can be found at https://www.goglow.com.

Debuting exclusively in goGLOW studios and online, SET IT™ is an ultra-fine finishing powder crafted to lock in a fresh spray tan or at-home application while supporting a comfortable, confident finish. Developed with a flashback-free formula, it absorbs excess oils, helps prevent product transfer onto clothing, and enhances the skin's soft-focus appearance. Richards noted that SET IT™ has become a non-negotiable step in the service protocol, making clients feel instantly more comfortable and keeping tans pristine. Details on the product's development are available at https://www.goglow.com/products.

Both products were intentionally created to support the brand's national franchise network and reinforce the in-studio service as the hero of the goGLOW ecosystem. They aim to give clients more reasons to stay loyal, return more often, and feel connected to the brand's standards of excellence. Richards added that these products strengthen the service model and protect the artistry of goGLOW Artists, with the goal of keeping clients obsessed with their results while providing franchise partners with tools that elevate their business. The brand's expansion and innovation efforts are highlighted at https://www.goglow.com/franchise.

This launch matters as it represents a strategic move to enhance customer retention and franchise value in the competitive beauty industry. By offering products that complement rather than replace professional services, goGLOW reinforces its skin-first philosophy and positions itself for sustained growth. The implications include potential increased client engagement, longer-lasting tanning results, and a strengthened market position against competitors, all while maintaining a focus on skin health and natural radiance.