Goodway Group Appoints Rick Watrall as Chief Data and Analytics Officer to Drive Innovation

In a strategic move to bolster its data and analytics capabilities, Goodway Group has announced the appointment of Rick Watrall as its new Chief Data and Analytics Officer. This newly created position underscores the company's commitment to innovation and client-centric solutions in the rapidly evolving digital marketing landscape.

Watrall, who brings extensive experience from his previous role at Horizon Media, will spearhead the evolution of Goodway Group's technical, data, and analytics priorities. His primary focus will be on enhancing the company's proprietary tech stack, GOES (Goodway's Outcome Engineering System), and guiding critical decisions regarding investments in artificial intelligence. These initiatives aim to deliver faster, more cost-effective, and superior solutions to marketers.

The appointment comes at a pivotal time for Goodway Group as it continues to advance its award-winning GOES technology. GOES is a tech and data-enabled marketing system that powers Outcome Engineering, a proprietary philosophy integrating strategy, analytics, and precise execution to drive measurable growth. Watrall's expertise is expected to significantly contribute to the further development and refinement of this system.

At Horizon Media, Watrall led a team of analysts, data scientists, and statisticians, contributing to strategic planning and driving successful outcomes for major clients including Capital One, Hershey, and the NFL. His background also includes a senior partnership at Hudson River Group, where he specialized in marketing analysis and ROI optimization.

Jay Friedman, CEO of Goodway Group, expressed enthusiasm about the new addition to the team, stating, "Rick's leadership, expertise, and passion will be instrumental in driving our data and analytics capabilities to new heights, ensuring we continue to deliver exceptional value to our clients."

Goodway Group's commitment to innovation and excellence is evident in its recent accolades. The company has been recognized as one of Ad Age's Best Places to Work for multiple years and received AdExchanger's Best Use of Technology by an Agency award. These achievements reflect the company's dedication to fostering an inclusive, remote-first workplace while delivering cutting-edge marketing solutions.

The company's structure, comprising five distinct divisions including CvE, G-Comm, TUFF, Goodway, and GRADIANT, positions it as a comprehensive marketing engine capable of addressing diverse client needs. With Watrall's appointment, Goodway Group aims to further solidify its position as a leader in data-driven marketing strategies and technologies.

As the digital marketing landscape continues to evolve, Watrall's role will be crucial in ensuring that Goodway Group remains at the forefront of industry trends and technological advancements. His leadership is expected to enhance the company's ability to provide clients with innovative, data-driven solutions that drive measurable business outcomes in an increasingly competitive market.