Graze Craze Reaches 100 Locations, Signaling Charcuterie's Enduring Appeal

Graze Craze has reached a significant milestone with the opening of its 100th location in the Lake Nona community of Orlando, Florida, achieving this expansion in less than five years after launching its franchise program. The charcuterie franchise, which specializes in boards, boxes, and catering for various occasions, has demonstrated remarkable growth since its 2021 launch, expanding across the United States and internationally into markets including Australia, France, and Canada.

Cory Hibbard, who was appointed president in 2022 at 30 years old and has overseen the brand's expansion, emphasized the significance of reaching 100 locations. Hibbard stated that hitting this milestone in such a short period validates that charcuterie represents more than a temporary trend but rather a timeless and versatile dining approach that facilitates social connection. The brand's mission to help customers celebrate everything has resonated with consumers seeking innovative dining experiences.

The achievement carries particular weight within the franchise industry, where less than 20% of U.S. franchises ever reach 100 locations. Ray Titus, CEO of United Franchise Group, which owns Graze Craze, noted that crossing the 100-location mark represents a rare accomplishment in franchising, with brands achieving this milestone typically demonstrating strong success rates. For Graze Craze to accomplish this in under five years reflects the concept's strength and growing consumer interest in alternative dining options.

Graze Craze has revolutionized catering by providing consistent and convenient charcuterie solutions created by expert Grazologists using premium ingredients including meats, cheeses, fruits, and vegetables paired with house-made dips and sauces. The brand has maintained strong operational performance with 27 consecutive weeks of year-over-year average unit volume growth and 16 straight positive quarters, closing Q2 2025 with continued momentum. Year-to-date expansion includes 23 new locations and 45 new franchise agreements, securing entry into additional markets. Additional information about Graze Craze locations and menu offerings can be found at https://www.grazecraze.com.

As part of United Franchise Group's Big Flavor Brands food service division, Graze Craze represents the leading franchise within the grazing-style food category. The brand's rapid growth trajectory suggests continued expansion both domestically and internationally, with the 100th location milestone marking what company leadership describes as just the beginning of a larger growth story. For those interested in franchise opportunities, details are available at https://www.grazecrazefranchise.com.