Graze Craze Reports Impressive 49% Increase in Same-Store Sales for First Half of 2024

Graze Craze, the rapidly expanding franchise specializing in artfully designed charcuterie boards, has announced exceptional performance results for the first half of 2024. The company reported an average 49% increase in same-store sales compared to the same period in 2023, with March 2024 seeing a remarkable 72% increase.

This growth trend marks the 12th consecutive quarter of positive growth for Graze Craze, indicating not only a surge in market demand for their offerings but also the effectiveness of the brand's strategic initiatives and strong customer loyalty. The company's success story extends beyond sales figures, with significant expansion in both domestic and international markets.

Between January and June 2024, Graze Craze opened 20 new locations, including its first stores in Alabama, Alaska, and Indiana. The franchise also made its debut in Canada, marking its fourth country of operation. This expansion has nearly doubled the brand's footprint since June 2023, with an additional 45 locations currently under construction.

Cory Hibbard, President of Graze Craze, attributed the company's success to the dedication of franchise owners and the entire team, as well as a commitment to innovation. Hibbard stated, "Our achievements are a testament to the dedication of our franchise owners and entire team as well as our unwavering commitment to innovation."

The company recently celebrated its achievements at the United Franchise Group™ (UFG) 2024 World Expo, where it highlighted key milestones including continued expansion, a strategic partnership with the nation's largest wine retailer, and the launch of an Advertising Fund Board and menu innovation committee.

Looking ahead, Graze Craze plans to maintain its growth momentum with 25 new locations in the pipeline. The company will also focus on technological and menu innovations aimed at streamlining operations for franchise owners and driving unit-level profitability.

Ray Titus, CEO of UFG, of which Graze Craze is an affiliated brand, emphasized the company's commitment to setting franchise owners up for success and fostering a culture of innovation. This approach aims to solidify Graze Craze's position as a leader in the charcuterie segment.

The success of Graze Craze reflects a broader trend in the food industry towards artisanal and customizable offerings. As consumers increasingly seek unique dining experiences and high-quality, visually appealing food options, Graze Craze's growth demonstrates the potential for specialized food concepts in the current market.

For those interested in the franchise's offerings or locations, more information can be found at www.grazecraze.com. Potential franchisees can explore opportunities at www.grazecrazefranchise.com.

As part of the Big Flavor Brands™ foodservice division of United Franchise Group™, Graze Craze's success story contributes to the broader narrative of innovative food concepts finding success in a competitive market. With its unique approach to charcuterie and strong franchise model, Graze Craze appears well-positioned for continued growth and expansion in the coming years.