Green Choice Proteins Expands U.S. Rollout With Upcoming Amazon Launch

Green Choice Proteins, an Australian plant-based nutrition company, has announced that its Australian-made plant protein products will soon be available on Amazon, marking a significant step in its U.S. retail and e-commerce expansion. This move follows the company's initial U.S. entry through OneLavi, and together, these platforms will provide American consumers with increased access to Green Choice Proteins' clean-label plant nutrition offerings.

The upcoming Amazon launch is part of a broader strategy to introduce the brand to a wider American audience. Puneet Chawla, Founder of Green Choice Proteins, emphasized the importance of Amazon in reaching consumers nationwide: "Expanding to Amazon is an exciting next step for Green Choice Proteins as we introduce our products to American consumers. Amazon gives consumers across the country a convenient way to discover new brands, and we look forward to making our Australian-made plant nutrition products available to a much broader U.S. audience."

Green Choice Proteins, founded in Victoria, Australia, develops plant-based nutrition products with a focus on clean-label formulations, ingredient transparency, enjoyable flavor, and everyday usability. The company's products are manufactured in Victoria and feature Australian-grown pulses, underscoring its commitment to quality sourcing and supporting Australia's growing plant protein industry.

The company's formulations go beyond traditional single-purpose protein products by combining plant-based protein with functional nutrition benefits designed to support broader lifestyle and wellness goals.

Three flavors are expected to be introduced on Amazon: Chocolate Flavored Protein Powder, Vanilla Flavored Protein Powder, and Salted Caramel Flavored Protein Powder. Each product offers high plant protein content (ranging from 34.9g to 35.3g per serving), is made with Australian-grown pea and faba, includes omega-3 from linseed, and contains no artificial colours, flavours, or fillers. These products are developed to deliver indulgent flavors while maintaining clean-label nutrition.

The Amazon expansion is part of a broader U.S. growth strategy for Green Choice Proteins. In addition to its availability through OneLavi and Amazon, the company is preparing to participate in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. This event will bring Green Choice Proteins together with major health, specialty, food, drug, and mass retail buyers, providing an opportunity to explore additional retail relationships.

"Our U.S. expansion is about building the brand step by step and making Green Choice Proteins increasingly accessible to American consumers," added Chawla. "OneLavi and Amazon are important parts of that strategy, and our participation at ECRM gives us another opportunity to introduce the brand and our products as we explore additional retail relationships."

Green Choice Proteins was founded on the belief that consumers should not have to compromise between ingredient quality, enjoyable taste, and convenient everyday nutrition. The family-owned company emphasizes transparency in its formulations and manufactures its products in Victoria, Australia. Sustainability and responsible sourcing are central to its philosophy, with a focus on sourcing premium Australian-grown pulses and supporting the growth of Australia's plant protein industry.

The company says its upcoming Amazon launch represents another milestone in its continuing U.S. expansion, with additional retail opportunities anticipated as it introduces its Australian approach to plant-based nutrition to more American consumers. For more information, visit Green Choice Proteins.