Green Monke Expands to Virginia Market, Positioning for Northeast Growth

Green Monke USA has entered into a new distribution agreement to bring its hemp-derived Delta-9 beverages to the Virginia market, expanding its availability to consumers across 12 states. This launch represents a strategic move for the brand, as the local Virginia distributor provides a powerful growth platform that opens future distribution routes for New York and Massachusetts. The company has already fulfilled initial purchase orders, delivering its three leading products: Tropical Citrus, Blue Raspberry, and Mango Guava, all adapted to comply with Virginia's regulatory environment that caps THC content at 2mg per can.

According to Pat Gleeson, Co-Founder & CEO of Green Monke, this distribution agreement is transformative for the company, allowing it to bring its Happy Sodas to a sophisticated audience in Virginia while laying groundwork for future expansion into key Northeast markets. The company has embraced Virginia's 2mg THC cap to introduce what it describes as an approachable, sessionable experience, differentiating itself from competitors who use higher CBD ratios that can affect taste and effects. With this launch, Green Monke becomes one of the first non-Virginia brands to enter the market with proven taste and award-winning quality.

Virginia's regulatory framework, managed by the Virginia Department of Agriculture and Consumer Services (VDACS), provides clarity and stability for compliant brands like Green Monke. This environment allows the company to introduce its high national standards to approximately 8.75 million Virginia consumers, reinforcing its commitment to bringing quality alcohol alternatives to a growing audience. The regulatory framework creates a stable environment that reinforces legal standing for businesses amid federal uncertainty.

The Virginia launch holds particular significance as the state serves as the corporate home of Total Wine & More, a leading national retailer with 20 locations across Virginia. By establishing a presence in Virginia, Green Monke is bringing the category home for one of its most important retail partners. This strategic positioning enables the company to build strong distribution partnerships and secure placements in high-traffic environments, ensuring its expanding portfolio continues to set standards for quality, taste, and cultural relevance in the hemp beverage market. The company's products are available through its website at https://www.greenmonkehemp.com/s/shop.