Green Monke's Hemp-Infused Happy Sodas Lead Non-Alcoholic Beverage Sales at Pabst Theater Group Venues

Green Monke, an award-winning hemp-D9 beverage brand, has reported significant success with its Happy Sodas at the Pabst Theatre Group's venues in Milwaukee, Wisconsin. Within six months of launch, Green Monke's products have dominated non-alcoholic beverage sales, accounting for 69% at larger venues and 52-62% at mid-sized and smaller venues. This shift reflects a broader trend towards non-alcoholic options among consumers.

The partnership with Pabst Theatre Group has enabled Green Monke to reach a diverse audience across five iconic venues, hosting over 700 live events annually. The brand's success is attributed to its high-quality, hemp-derived alcohol alternatives that enhance the live entertainment experience without the hangover. Additionally, Green Monke and PTG are innovating with 'Green Monke HIGHBalls', a series of mixed functional non-alcoholic cocktails, further catering to changing consumer preferences.

Looking ahead, Green Monke is expanding its presence through hyper-local marketing initiatives and exploring opportunities to introduce its Happy Sodas to larger stadiums nationwide. This expansion is part of Green Monke's strategy to provide a refreshing alternative to alcoholic beverages for diverse audiences, building on its successful pilot launch at EnMarket Arena in Savannah, Georgia.