Greenlane Appoints Jason Hitchcock as CEO to Lead Digital Asset Treasury Strategy

Greenlane Holdings, Inc. announced the appointment of Jason Hitchcock as its Chief Executive Officer, effective immediately. Mr. Hitchcock brings over 15 years of technology leadership experience across SaaS, blockchain infrastructure, and decentralized finance to guide the company's execution of its Berachain-focused Digital Asset Treasury strategy. This strategy combines disciplined capital allocation with active ecosystem participation through validator operations, staking, and liquidity provisioning.

Mr. Hitchcock most recently served as Head of Business Development at thirdweb, a leading open-source Web3 developer tools and infrastructure platform available at https://thirdweb.com. In that role, he built and led the company's enterprise go-to-market strategy, scaling a program across more than 150 blockchain networks and structuring channel partnerships to drive developer tool adoption. His earlier career included senior business development and partnership leadership roles at Twitch and Bebo, where he contributed to platform growth in high-scale digital environments and helped drive Bebo's acquisition by Twitch.

The new CEO has been an active participant in decentralized finance since 2020, with hands-on experience deploying capital across decentralized finance protocols for yield generation, liquidity provisioning, and token management. He co-founded Four Moons, a decentralized finance advisory and liquid token investment firm, where he raised two private funds and managed digital asset strategies focused on yield generation through decentralized finance protocols. This background positions him to oversee Greenlane's corporate strategy, capital allocation, operational execution, and continued development of digital asset treasury initiatives.

Mr. Hitchcock's mandate includes deepening the company's participation within the Berachain ecosystem across validator infrastructure, staking, and liquidity provisioning, while maintaining governance, disclosure, and risk management standards consistent with a Nasdaq-listed public company. He stated his intention to lead Greenlane's strategy to accumulate BERA and put the company's treasury to work within Berachain's Proof of Liquidity ecosystem. Berachain's PoL mechanism is uniquely designed to reward active liquidity provision rather than passive token lockup, creating an economic flywheel where network activity drives BGT emissions, protocol incentives, and yield opportunities.

Greenlane intends to become the largest public holder of BERA and to use the scale of its position across validators, reward vaults, and liquidity pools to capture yield generated by this flywheel and accelerate its accumulation strategy. The company's focus remains on disciplined capital deployment, transparent reporting, and building durable long-term value for shareholders. This appointment comes as Greenlane continues to execute its digital asset treasury strategy initiated in October 2025, dedicated to acquiring BERA and increasing BERA-per-share through treasury management. The company engages in network staking, liquidity provisioning, and strategic initiatives intended to contribute to the long-term sustainability of decentralized protocols within its portfolio.

Berachain reports that it has raised $150 million from leading digital asset investors including Brevan Howard, Framework Ventures, Polychain Capital, Samsung Next, Laser Digital by Nomura, Goldentree Asset Management, SBI VC Trade and more. The network operates with three native tokens—BERA (gas and staking), BGT (governance and rewards), and HONEY (native stablecoin)—designed to support sustainable on-chain economies. Greenlane's activities involving BERA and other digital assets are subject to the risks described in the company's filings with the U.S. Securities and Exchange Commission available at https://www.sec.gov, including volatility in digital asset markets, regulatory developments affecting blockchain networks and digital assets, and changes in protocol design or governance.