Greysteel Acquires Nara Advisors to Expand West Coast Commercial Real Estate Presence

Greysteel, a leading national commercial real estate and capital markets services firm, has announced the strategic acquisition of Nara Advisors, a San Diego-headquartered commercial real estate advisory firm with a strong presence throughout Southern California. This acquisition represents a significant milestone in Greysteel's inorganic growth strategy, substantially increasing its market share and service capabilities on the West Coast, with particular emphasis on the multifamily and retail sectors. The transaction brings experienced advisors to the Greysteel platform across key Southern California markets including San Diego, Orange County, Long Beach and the Inland Empire where Nara maintains established offices.

The integration of Nara's expert team will accelerate client service capabilities by combining deep local expertise with Greysteel's national platform to deliver superior results for investors. Nara advisors specialize in multifamily and retail sectors, including investment sales, 1031 exchanges, off-market transactions, and development opportunities. The firm's track record is built on extensive brokerage expertise and longstanding investor relationships across core Southern California submarkets. Lacey Willard, Executive Vice President at Greysteel, emphasized the transformative nature of this acquisition, stating that welcoming Jason Lee and the entire Southern California team represents a perfect match for their platform given the proven track record, entrepreneurial culture, and deep roots in the region.

Jason Lee, Nara's CEO and Founder, will join Greysteel in a senior leadership role as part of the transaction. Lee commented on the new partnership, highlighting the alignment of vision between the two firms regarding the future of real estate advisory built on collaboration, technology, and unwavering commitment to client success. The integration is built on Greysteel's cross-market collaboration platform, ensuring the acquisition delivers value well beyond Southern California markets. Doug Banerjee, Senior Managing Director in Dallas, expressed enthusiasm about Lee joining the team, noting that he brings trusted client relationships that align perfectly with Greysteel's mission to connect investors to diversified commercial real estate opportunities across markets.

The integration of the Nara Advisors team is effective immediately, with clients benefiting from the combined firm's expanded network, enhanced market intelligence, and broader access to capital solutions. This strategic move positions Greysteel to set new standards for service and execution in Southern California and beyond, leveraging the combined strengths of both organizations to provide comprehensive commercial real estate advisory services. For additional information about Greysteel's services and platform, visit https://www.greysteel.com.