Haier Smart Home Reports Strong Q3 2025 Growth Driven by AI Integration and Premium Product Strategy

Haier Smart Home Co., Ltd. reported robust financial performance for the third quarter of 2025, with revenue increasing 9.5% to RMB 77.56 billion and net profit attributable to the parent company rising 12.7% to RMB 5.34 billion. The company's strategic focus on premium product development, artificial intelligence integration, and user-centric manufacturing continues to drive improved profitability and strong cash generation, with nine-month operating cash flow reaching RMB 17.49 billion.

The company's growth strategy centers on three core pillars: developing high-velocity blockbuster products, embedding AI throughout the value chain, and bringing production closer to end users. This approach has resulted in enhanced product mix, faster operational speed, and improved margins across all business segments. In the domestic Chinese market, Haier streamlined its product portfolio around high-performing blockbusters and smart home suites that increase household value. Suite penetration reached 36% at Casarte and 15% at Haier, while the Leader Multi-wash series surpassed 200,000 units sold.

AI-enhanced inventory operations significantly improved customer conversion and fulfillment rates, with county-level coverage expanding to 86% and direct-to-user orders surging from 26% to 74% since April. The home air-conditioning segment demonstrated particularly strong momentum, delivering revenue growth exceeding 30% during the quarter due to accelerated fulfillment capabilities. Internationally, Haier's local-for-local manufacturing strategy and premium upgrade initiatives generated broad-based growth despite mixed global economic conditions.

In North America, the business maintained resilience despite a soft housing market, with premium product mix improvements and the Air & Water business posting approximately 20% year-on-year growth. European markets saw a shift toward higher-priced products, with X-series units priced at EUR 599+ increasing from 17% to 25% of the total product mix, while HVAC revenue grew over 30% in the third quarter. Logistics and fulfillment improvements were achieved through consolidated operations and optimized EU distribution hubs.

Emerging markets showed particularly strong growth acceleration, with South Asia expanding over 25%, Southeast Asia rising more than 15%, and Middle East & Africa climbing more than 60% on a nine-month basis. The new air-conditioning park in Chonburi, Thailand, began production in September 2025 with a planned annual capacity of six million units, significantly enhancing Haier Smart Home's regional supply chain and export capabilities. The company maintained its AA ESG rating from MSCI and remains listed on the 2025 Fortune Global 500, reflecting its commitment to disciplined innovation and sustainable business practices.

Looking forward, Haier Smart Home plans to scale its blockbuster-and-suite strategy, deepen AI applications across planning, supply, and service operations, and expand regional teams' capabilities through local manufacturing to ensure faster responses to user needs across varying market cycles. The company's continued focus on premiumization and operational efficiency positions it for sustained growth in the competitive global smart home market.