HangZ Taps Award-Winning Designer Hojin Lee to Reimagine Holiday Advertising Campaigns

Award-winning production designer Hojin Lee has been selected to lead HangZ's annual holiday advertising campaigns, bringing her internationally recognized creative vision to the company's Halloween and Christmas digital marketing efforts. The campaigns, set to debut across multiple social media platforms, aim to transform how consumers perceive home decorating hardware through visually stunning storytelling.

Lee's strategic approach to production design will elevate HangZ's marketing by creating immersive environments that demonstrate the practical utility and aesthetic potential of the company's hanging solutions. The Halloween commercial, directed by Benjamin T. Popkin, will showcase a haunted mansion where every spooky decoration is meticulously installed using HangZ products, while the Christmas campaign will transform a living room into a magical holiday scene.

The commercials represent more than traditional product marketing, positioning HangZ's hardware as essential tools for creative home decoration. By integrating practical and digital effects, Lee will highlight how the company's products enable seamless, damage-free installation of decorative elements. This approach not only showcases the technical capabilities of HangZ's picture hooks and gallery systems but also invites viewers to reimagine their own living spaces.

With annual revenues of $3.7 million and distribution through major retailers like Home Depot, Walmart, and Lowe's, HangZ is positioning itself as an innovative leader in home decor hardware. Lee's involvement signals the company's commitment to elevating its marketing strategy through high-quality visual storytelling that goes beyond traditional product demonstrations.

The collaboration represents a significant milestone for HangZ, establishing a creative framework for future seasonal campaigns. By partnering with a designer known for her ability to create immersive, visually striking environments, the company aims to differentiate itself in a competitive market and connect with consumers through emotional, narrative-driven advertising.