Havana Roasters Coffee Companies Announces Operational Milestones and 2026 Growth Strategy

The Havana Roasters Coffee Companies, Inc., operating through HRC Coffee Roasters LLC, has announced substantial operational progress over the past year and is preparing to unveil a comprehensive corporate repositioning aimed at establishing a clear runway for accelerated growth in 2026. The company has spent 18 months strategically building infrastructure, partnerships, and product portfolios to expand its premium Cuban-style coffee brand across multiple channels, with management expecting these efforts to drive meaningful value creation for shareholders as they approach critical inflection points.

Strategic progress has been made across several key growth vectors. Under its subsidiary HRC Hospitality Corp., the company is finalizing preparations to open the first flagship Havana Roasters Coffee Cuban Bakery & Sandwich Bar retail location in Hollywood, California. This high-visibility establishment will serve as both a revenue-generating operation and a showcase for the brand's authentic Cuban-style coffee heritage and hospitality experience. Product innovation represents another major area of advancement, with HRC Coffee Roasters, the wholesale subsidiary, nearing completion on two significant product line extensions.

The company will introduce Havana Roasters Coffee in Nespresso-compatible pod format to address the rapidly growing single-serve premium coffee market. Additionally, through The HRC Beverage Company subsidiary, Ready-to-Drink versions of Havana Roasters Coffee are in advanced formulation and production planning stages, positioning the brand to capture share in the high-growth convenience beverage category. Operational scaling efforts include expanding roasting capabilities, strengthening wholesale distribution networks, advancing franchise program development, and enhancing e-commerce infrastructure, all designed to support accelerated commercialization.

Corporate positioning has been another focus area, with the company working through its exclusive license to complete regulatory processes that will align its public corporate identity with the Havana Roasters Coffee brand and operations it has been building since taking control in 2023. Gabriel Martinez, Chairman and CEO, commented on the company's progress, stating that the past 18 months have been focused on execution to build the foundation for what management believes will be a breakout year in 2026. The team has advanced initiatives across retail, wholesale, product development, franchise systems, and operational infrastructure.

Martinez indicated that the company is approaching several important milestones expected to significantly enhance shareholder value and market visibility. In the coming weeks, major corporate developments will be announced that reflect the transformation the company has undergone, providing investors with a clear picture of current positioning and future direction. More information about the company's operations and strategy is available at thehrccompanies.com. The company views Havana Roasters Coffee as having authentic heritage, premium positioning, and a passionate team committed to bringing the brand to consumers across multiple touchpoints, with management believing the company is entering an exciting phase of growth.