Havana Roasters Coffee Companies Inc. Completes Corporate Rebrand and Advances Multi-Channel Growth Strategy

Havana Roasters Coffee Companies Inc. has announced the completion of its corporate rebrand and ticker symbol changes, which have been approved by FINRA. The company's common stock began trading under the new name effective January 29, 2026, with the trading symbol bearing the designation OTC: NAFSD for twenty trading days before adopting its permanently approved symbol OTC: THRC. This regulatory approval completes the company's transition into a multi-channel premium coffee and hospitality company with expanding operations and near-term catalysts.

The rebranding reflects the company's completed change in control and strategic transformation following the acquisition of a 100% controlling interest by HRC Holdings Corp., exclusive license holder of the Havana Roasters Coffee™ brand and related intellectual property. As part of this transition, the company has been operating as HRC Coffee Roasters LLC on a DBA basis since May 2023. With regulatory approvals finalized, the company now moves forward under a unified corporate identity aligned with its long-term growth strategy.

Havana Roasters Coffee™ is a premium Cuban-style coffee brand built around authentic heritage roasting techniques. As the exclusive license holder, HRC now controls the commercialization pathway for all Havana Roasters Coffee-branded products and services. The company is building a diversified revenue model across multiple channels including wholesale distribution of packaged coffee and related CPG products, company-operated retail locations in targeted metropolitan areas, franchise development for cafes, kiosks, and micro-retail concepts, branded food and beverage programs supporting retail and hospitality operations, ready-to-drink product development scheduled for upcoming market entry, roasting and co-packing services to expand throughput and diversify revenue, and mobile hospitality platforms including coffee trucks and catering.

This multi-channel structure provides multiple points of entry for growth and traction, an important consideration for companies developing early-stage consumer brands. While the company is in a growth and build-out phase, management has focused heavily on executing foundational initiatives designed to support scalable operations in 2026 and beyond. Recent operational highlights include expanded roasting and production capabilities, advanced development of the company's franchise model, added wholesale accounts and expanded regional distribution activities, progressed build-outs for initial branded retail locations, and advanced RTD formulation and production planning.

Near-term catalysts include the opening of initial retail locations, release of updated e-commerce and subscription platform, introduction of franchise offerings, expansion of hospitality operations including mobile units, and milestones tied to RTD pilot production and launch preparation. These items are expected to drive increased visibility for the Havana Roasters Coffee™ brand and position the company for significant revenue growth in 2026. More information is available at thehrccompanies.com.

Gabriel Martinez, Chairman and CEO, stated that completing the rebrand to Havana Roasters Coffee Companies Inc. and trading under the branded name represents a major step in aligning the public identity with the business being actively built. He emphasized that the company now has the proper corporate foundation in place to scale, with investors looking for companies with both credible operating plans and catalysts. Over the past 18 months, the company has focused on strengthening operational capabilities, expanding distribution, advancing franchise programs, and preparing retail and RTD strategies. With regulatory approvals finalized, the company is positioned to convert these initiatives into commercial growth. Martinez believes Havana Roasters Coffee™ has unique positioning within the premium coffee market, and the expanding platform creates multiple opportunities to build long-term value for shareholders.