Havana Roasters Coffee Companies Inc. Completes Corporate Rebranding with New Ticker Symbol THRC
February 24th, 2026 5:09 PM
By: Newsworthy Staff
Havana Roasters Coffee Companies Inc. has completed its transformation from an industrial commodities company to a premium Cuban-style coffee brand, marked by the adoption of its new ticker symbol THRC on the OTC Market.

The adoption of the new ticker symbol THRC by Havana Roasters Coffee Companies Inc. represents the final stage of a significant corporate transformation from North America Frac Sand, Inc. to a premium Cuban-style coffee brand. This change, effective as of market opening on February 24, 2026, on the OTC Market, signifies the completion of the company's rebranding journey. The Financial Industry Regulatory Authority announced the effectiveness of the company's name change to Havana Roasters Coffee Companies Inc., with a temporary designation under the ticker symbol NAFSD, effective as of January 29, 2026. The final ticker symbol change to THRC was announced on FINRA's daily list on February 24, 2026, completing the rebranding process.
The company's CUSIP number has also changed to US65670R201, effective January 23, 2026. No action is required by existing shareholders regarding changes to the ticker symbol or CUSIP number. The company's common stock will automatically reflect these changes in all shareholders' accounts, which are managed through the company's transfer agent. This transition marks a strategic shift from industrial commodities to consumer goods, specifically in the premium coffee market. The company operates in Florida and is expanding its presence in Los Angeles, focusing on Cuban-style coffee products.
Havana Roasters Coffee Companies Inc. is the exclusive license holder and commercialization arm for Havana Roasters Coffee™, developing and marketing artisan-roasted coffees, consumer packaged goods, food and beverage offerings, retail and franchise concepts, and hospitality services. The company is executing a multi-channel growth strategy designed to scale the Havana Roasters Coffee™ brand across wholesale, retail, franchise, and e-commerce markets. More information is available at thehrccompanies.com. This rebranding could impact investor perception, as the new ticker symbol aligns with the company's current business focus, potentially attracting interest from those following the consumer goods and specialty coffee sectors.
The press release contains forward-looking statements within the meaning of the federal securities laws, relating to analyses based on forecasts of future results and estimates of amounts not yet determinable. These statements may be identified by terms such as anticipate, believe, could, estimate, expect, intend, may, plan, predict, project, target, and will. Although the company believes its plans, intentions, and expectations reflected in such forward-looking statements are reasonable, it cannot assure achievement of those plans, intentions, or expectations. All forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those expected. The forward-looking statements are made only as of the date of the press release, with no obligation to publicly update or revise them except as required by law. The original release can be viewed on www.newmediawire.com.
Source Statement
This news article relied primarily on a press release disributed by NewMediaWire. You can read the source press release here,
