Healthcare Performance Marketing Summit Returns with New Awards Program

Cardinal Digital Marketing has announced the return of Scaling Up: The Healthcare Performance Marketing Summit, now in its third year as the nation's only event 100% dedicated to healthcare performance marketing. The summit brings together more than 35 senior marketing leaders from some of the nation's largest healthcare provider groups, including Heartland Dental, AEG Vision, Action Behavior Centers, and Confluent Health, to share strategies for scaling growth in today's turbulent environment.

With rising tariffs, inflation concerns, and regulatory uncertainty, healthcare marketers are under immense pressure to deliver growth while managing tighter budgets and increasing complexity. Scaling Up 2025 will provide them with practical, performance-driven strategies for patient acquisition and sustainable growth. Alex Membrillo, CEO of Cardinal Digital Marketing, stated that healthcare marketers are facing more hurdles than ever before and that Scaling Up is where the industry's top leaders come together to share how they're navigating this moment and finding ways to grow smarter.

This year's summit will also debut the first-ever Flockie Awards, recognizing the most innovative healthcare marketing campaigns and strategies of 2025. The awards highlight organizations that are breaking new ground in how they connect patients to care. Submissions for the Flockies are open through October 15, 2025, with entry being free and open to both self-nominations and peer nominations.

The event features 35 confirmed speakers from leading healthcare organizations, including Heartland Dental, Affordable Care, Confluent Health, and HonorHealth. With 2,000+ attendees expected and 500 already registered, the summit has attracted industry sponsors including Illumin, OursPrivacy, and Liine, underscoring its role as a premier gathering for healthcare marketing leaders. Scaling Up 2025 takes place virtually on October 28–29, 2025, with attendance free for healthcare marketers and executives. For more information and to register, visit https://www.cardinaldigitalmarketing.com/scalingup-healthcare-performance-marketing-summit/.