Hi Auto Appoints Crystal Deaderick as Head of Sales to Drive AI Voice Ordering Expansion

Hi Auto, a global leader in AI-powered voice ordering for drive-thrus, has appointed Crystal Deaderick as Head of Sales, signaling a new stage of expansion for the fast-growing company. The announcement highlights Hi Auto's continued commitment to helping quick-service restaurants achieve faster, more accurate, and more consistent service through automation. Deaderick brings more than 20 years of combined experience in restaurant operations and technology sales, making her an ideal fit for Hi Auto's next phase of growth.

Deaderick's restaurant background provides her with unique insights into the daily challenges faced by restaurant teams. Beginning her career at age 14 and continuing through college and early adulthood, she gained firsthand experience managing high-volume service and ensuring customer satisfaction. This operational foundation later evolved into a successful technology sales career, where she held senior positions at Dragonfruit AI, Qu POS, and Revel Systems, consistently exceeding performance targets and leading teams to close multi-million-dollar technology deals.

The appointment comes at a pivotal time for Hi Auto as the company's AI order-taking platform has rapidly expanded to serve nearly 1,000 drive-thru locations with impressive performance metrics. According to Restroworks, drive-thrus account for more than 75 percent of all fast-food sales in the United States, creating significant opportunity for AI adoption. Hi Auto's platform achieves a 93 percent order completion rate and 96 percent accuracy, exceeding the commercial viability standards outlined in their 2025 Buyer's Guide for QSRs which identifies minimum requirements of 90 percent order completion and 95 percent accuracy.

The growing demand for AI voice ordering solutions is driven by multiple industry factors, including labor shortages and customer expectations for faster service. Hi Auto's AI voice system helps restaurants process orders faster and more accurately while reducing staff workload and improving customer satisfaction. The technology centralizes control over voice scripts and upselling prompts while allowing local flexibility, ensuring restaurants maintain both consistency and adaptability across different locations.

As Hi Auto expands, one of its biggest challenges will be maintaining performance across diverse markets and franchise models. Scaling from hundreds to thousands of locations introduces variables such as background noise, regional accents, and unique menu configurations. Deaderick's leadership will be central to addressing these challenges, leveraging her operational background to anticipate QSR operator concerns and her enterprise sales experience to deliver solutions aligned with business goals.

Hi Auto's strategy under Deaderick's guidance focuses on sustained growth, customer success, and continued innovation in AI-driven voice ordering. The company's mission to redefine drive-thru performance aligns with her vision of helping restaurants achieve measurable operational gains through technology. With proven results, strong industry momentum, and experienced leadership, Hi Auto is positioned to shape how quick-service restaurants operate in the future, with Deaderick's appointment reinforcing the company's commitment to smarter, faster, and more reliable service through AI innovation.