Historic 1954 Lincoln Cosmopolitan Panamericana Racer 'La Bestia del Norte' Joins DFW Car & Toy Museum Collection
August 25th, 2025 7:00 AM
By: Newsworthy Staff
The legendary 'Beast of the North' 1954 Lincoln Cosmopolitan Coupe, an 11-time La Carrera Panamericana rally competitor with extensive modern racing upgrades, is now publicly displayed at the DFW Car & Toy Museum, preserving a significant piece of motorsport history.

The legendary 1954 Lincoln Cosmopolitan Coupe known as "La Bestia del Norte" (The Beast of the North) has taken its place among the prestigious exhibits at the DFW Car & Toy Museum as part of the Ron Sturgeon Collection. This iconic racer represents a significant chapter in motorsport history, having competed in the grueling La Carrera Panamericana rally an impressive 11 times, serving as an enduring symbol of automotive engineering excellence and competitive racing spirit.
The historical significance of this vehicle is deeply connected to the original Carrera Panamericana, which was launched in 1950 to commemorate the opening of the Pan-American Highway in Mexico. The event quickly gained recognition as one of the world's most challenging races due to its treacherous terrain and demanding pace. During the early 1950s, Lincoln vehicles dominated the stock car division of this legendary race, capturing the top four positions in both 1952 and 1953, establishing the brand's racing pedigree.
When the Carrera was revived in 1988 as a modern rally event honoring the original competition's legacy, this particular 1954 Lincoln Cosmopolitan Coupe underwent a comprehensive transformation. Originally used as a race car during the 1970s, the vehicle received a full conversion to modern rally specifications around 2005, specifically engineered to withstand the extreme demands of contemporary La Carrera Panamericana competition. The extensive upgrades included modern enhancements to the drivetrain, braking system, electrical components, safety features, and suspension system.
Ron Sturgeon, owner of the DFW Car & Toy Museum, emphasized the vehicle's importance, stating that "This car represents everything that makes La Carrera Panamericana so thrilling — power, endurance, and a rich history." The museum takes pride in showcasing La Bestia del Norte in Fort Worth, where visitors can experience firsthand a machine that has conquered countless miles through Mexico's most challenging rally stages. The vehicle's display provides automotive enthusiasts and history buffs alike with a tangible connection to motorsport heritage.
Visitors to the DFW Car & Toy Museum can now view this historic Lincoln alongside more than 200 classic and rare vehicles, plus over 3,000 collectible toys. The museum's collection continues to evolve through regular rotations, ensuring fresh experiences for returning visitors throughout the year. Additional information about the museum's exhibits and visiting hours can be found at https://dfwcarandtoymuseum.com. The museum's previous incarnation as DFW Elite Toy Museum maintains its online presence at https://dfwelitetoymuseum.com, serving as a resource for toy and car enthusiasts worldwide.
Source Statement
This news article relied primarily on a press release disributed by 24-7 Press Release. You can read the source press release here,
