HITN Townhall Tackles Preschool Screen Time for Hispanic Families

HITN Media, through its preschool streaming platform Edye and wellness brand Vida y Salud, is addressing one of the most pressing challenges of modern parenting with a new Spanish-language townhall titled “Los niños y el tiempo en pantalla” (Children and Screen Time). The program, which airs on Sunday, September 13 at 8:00 pm EDT/PDT on HITN TV and is available for free on HITNGO, offers a practical guide for Hispanic families navigating the complex relationship between preschoolers and electronic devices. The initiative matters because it moves beyond simplistic screen-time limits to focus on content quality, viewing context, and the displacement of other activities—an approach that aligns with updated American Academy of Pediatrics (AAP) guidelines and empowers parents without inducing guilt.

Hosted by journalist Nathalia Ortiz, the townhall features developmental and behavioral pediatrician Dr. Nidsy Mejía Roque and pediatric neuropsychologist Dr. Fernanda Lucchese-Lobato. It also includes insights from Dr. Thresia Gambon, spokesperson for the AAP; Matías Dodel, PhD, professor at the Catholic University of Uruguay; and Lina Acosta Sandaal, a psychotherapist and founder of Stop Parenting Alone. In-person surveys conducted by parenting blogger Mariela Irala add real-world perspectives. The program poses critical questions: Is it just about screen time, or does content matter too? How do viewing habits and whether children are alone or accompanied shape their experience? What activities and relationships get displaced? When should adults step in, and how can limits be set without turning technology into a constant source of conflict?

Guillermo Sierra, EVP and Head at HITN Media, emphasized the urgency of the topic for Latino audiences. “The trends we see in the United States often set the tone globally, and parents need to be empowered with clear, evidence-based information that is guilt free,” he said. Both Vida y Salud and Edye follow AAP recommendations and work alongside parents and caregivers to promote a healthy relationship with technology that prioritizes guidance, context, and content quality—without turning screens into a constant source of conflict.

The townhall’s implications extend beyond one broadcast. It signals a shift in how media companies can support families: by providing trusted, evidence-based resources that help parents make informed decisions rather than simply imposing restrictions. This is the first of many initiatives HITN will roll out on this topic. “We want to lead the movement, initiate a critically important conversation, and empower parents to manage this challenge for the benefit of their children,” Sierra added.

Vida y Salud, available at VidaySalud.com, offers articles, videos, medical resources, and interactive tools such as “Ask Lisa,” a free AI-supported chat with doctors. Edye, accessible via edye.com, provides a premium preschool content platform with games, activities, e-books, and guides to help parents understand the value of content. Together, these brands join forces to give Spanish-speaking families trusted content on health, wellness, and child development. By fostering a healthier relationship with technology for both children and adults, HITN’s effort underscores that the goal is not perfect parenting but being present, staying informed, and supporting children—a message with far-reaching impact for Hispanic communities and beyond.