HKTDC Partners with Hactl to Bring Hong Kong Designers to Paris Men's Fashion Week

The Hong Kong Trade Development Council (HKTDC) will stage the Fashion Hong Kong professional showroom in Paris from 24 to 28 June, held for the first time during Paris Men’s Fashion Week. The event will showcase the Spring/Summer 2027 collections of Hong Kong designer brands, including apparel and fashion accessories. This initiative marks the first cross-sector collaboration between HKTDC and Hong Kong Air Cargo Terminals Limited (Hactl), combining HKTDC’s international promotional platform with Hactl’s logistics expertise to support Hong Kong brands in expanding their international presence.

The showroom will be located at 4 Rue de la Paix in Paris’ renowned fashion district. Popular local brands MARCCH and MATTER MATTERS will debut collaborative pieces created with Paris-based artist Yaz Bukey, demonstrating the fusion of Hong Kong design and European creativity. A networking reception on 27 June is expected to attract around 200 industry professionals, media representatives and buyers, providing opportunities for Hong Kong brands to connect with the international fashion community and explore business collaborations.

This partnership highlights Hong Kong’s unique strength in integrating creative industries with professional services. Amid growing global emphasis on speed, connectivity and sustainability in fashion, the collaboration underscores Hong Kong’s innovative approach to integrating creativity, commerce and professional services. It also bolsters Hong Kong’s capacity to help local brands respond to market expectations while expanding their international footprint.

The Fashion Hong Kong event series provides comprehensive, one-stop international promotion support for Hong Kong designer brands, enabling them to connect with overseas buyers, media and industry players. Through exhibitions, business matching and promotional activities, the platform facilitates direct engagement with international markets, unlocking new business opportunities and solidifying Hong Kong’s role as an East-meets-West centre for cultural exchange.

For more information, visit the Fashion Hong Kong website at www.fashionhongkong.com and the HKTDC Newsroom at http://mediaroom.hktdc.com/en. Photo downloads are available at https://bit.ly/3S0yHt9.